Manager, Field Marketing

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Manager, Field Marketing

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and over 22,000 customers worldwide, including 80%of the Fortune 100 companies, in more than 100 countries. Founded in1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

About the role:

Manager- Field Marketing

What You Will Be Doing:

• Define a region-specific marketing plan that supports the regional sales strategy.
• Create & manage the demand generation plan with a mix of email marketing, digital, social, events, webinars etc.
• Own the campaign process (plan, create, launch, manage) for prospects & customers to drive lead generation for APAC MEA market and generate pipeline against bookings goal.
• Work with sales and sales management to understand the challenges faced in the Event management software selling process and develop programs and tools to drive growth.
• Work with marketing and sales management to improve mid & bottom funnel conversion.
• Work with shared marketing services teams to execute associated marketing programs and campaigns.
• Develop and manage partner and alliance marketing activities.
• Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan.
• Collaborate with marketing teams to create market specific collateral, presentations, sales enablement assets.
• Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews.

What You Will Need for this Position:

• MBA degree from a reputed B-school.
• 9+ years of marketing experience with software, SaaS-based, or technology products in the B2B space. Work with marketing and sales management to improve mid funnel conversion.
• Experience in delivering, accelerating, and expanding sales pipeline through regional marketing programs.
• Sound knowledge of content& digital marketing techniques for inbound marketing.
• Excellent stakeholder management skills to collaborate with sales, and other marketing teams.
• Strong written and verbal communication skills a must.
• Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint).
• Experience with marketing automation, CRM (Salesforce), and other tools, such as Marketo, Clarizen preferred.