Manager, Field Marketing

As a Manager, Field Marketing at Cvent, you will play a crucial role in executing the marketing plan for Cvent Event Cloud solutions in the APAC MEA market. You will define and manage a region-specific marketing plan that aligns with the regional sales strategy. Your responsibilities will include creating and overseeing the demand generation plan through various channels such as email marketing, digital, social, events, and webinars to drive lead generation and generate pipeline against bookings goal. Collaboration with sales and sales management will be essential to understand the challenges faced in the event management software selling process and develop programs and tools to drive growth. You will work closely with marketing and sales management to enhance mid and bottom funnel conversion rates. Additionally, you will collaborate with shared marketing services teams to execute associated marketing programs and campaigns. Your role will also involve developing and managing partner and alliance marketing activities, identifying market opportunities, articulating competitive differentiation, and deeply understanding target segments to evolve and help execute the marketing plan effectively. You will work with marketing teams to create market-specific collateral, presentations, and sales enablement assets. Analyzing, benchmarking, and reporting on campaigns and marketing tactics will be part of your regular responsibilities, including monthly and quarterly reviews. To excel in this position, you should hold an MBA degree from a reputed B-school and have at least 9 years of marketing experience with software, SaaS-based, or technology products in the B2B space. You should be well-versed in content and digital marketing techniques for inbound marketing. Excellent stakeholder management skills are crucial for collaborating effectively with sales and other marketing teams. Strong written and verbal communication skills are a must, along with proficiency in MS Office Suite (Excel, Outlook, Word, PowerPoint). Experience with marketing automation, CRM (Salesforce), and other tools like Marketo and Clarizen would be preferred.,