Manager

Position Overview

We are seeking an experienced Adobe Campaign Manager to plan, build, execute, and optimize multi-channel marketing campaigns using Adobe Campaign (Classic / v8). The ideal candidate will have a strong background in campaign management, audience segmentation, and marketing automation, with the ability to collaborate closely with marketing, analytics, and technology teams to deliver personalized, data-driven customer experiences.

Key Responsibilities

• Campaign Management & Execution
  • Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).
  • Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
• Segmentation & Targeting
  • Create customer segments using Adobe Campaign’s data model and query capabilities (SQL).
  • Leverage behavioural, transactional, and demographic data to build targeted lists.
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
• Personalization & Templates
  • Configure personalization blocks, dynamic content, and message templates.
  • Work with creative teams to build responsive, personalized email templates.
• Campaign Optimization & Reporting
  • Monitor campaign performance (delivery, open rates, click-throughs, conversions).
  • Conduct A/B testing and provide insights for optimization.
  • Generate campaign reports and dashboards for stakeholders.
• Cross-Functional Collaboration
  • Partner with data, analytics, and IT teams to ensure smooth campaign execution.
  • Work with marketing stakeholders to translate business requirements into technical campaign setups.
  • Ensure campaigns align with brand guidelines and compliance requirements.

Required Skills & Qualifications

• 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
• Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
• Experience with SQL and JavaScript for segmentation and audience building.
• Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
• Understanding of data flows, customer journeys, and campaign automation.
• Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
• Strong analytical skills and experience working with reporting & campaign optimization.
• Ability to collaborate with marketing, data, and technology teams.
• Excellent communication and project management skills.

Nice to Have

• Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
• Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
• Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).