Manager - Digital Marketing

About the company

What’s In It For YOU

• SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
• Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
• Dynamic, Inclusive and Diverse team culture
• Gender Neutral Policy
• Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
• Commitment to the overall development of an employee through comprehensive learning & development framework
  

Role Purpose

Role Accountability

• Implement the digital marketing strategy for all allocated channels and partners (Email, SMS, SEM, Display, Social, Remarketing, Content, etc.)
• Manage allocated digital channels, creative agencies and partners such as online financial marketplaces, aggregators, and/or affiliates
• Drive new card application volume through e-apply channel by effectively leveraging digital media
• Drive new partner onboarding for higher application volumes, including conducting ongoing commercial negotiations with them
• Work with partners to improve quality of applications to increase approval rates & new account conversions
• Manage Digital campaign budgets and schedules to ensure CoA is within approved limits
• Optimize display creatives for affiliates
• Maintain daily account analytics with Partners
• Explore and implement industry best practices and leading trends in digital marketing within SBI Card
• Identify and incorporate relevant tools / technology solutions to build efficiencies in organic and digital campaign efforts.
  

Measures of Success

• Online campaign management & Web analytics
• New Account (Digital) Acquisition
• Partner Management, Stake Holder coordination and management
• Cost of Acquisition
• Technology Integration & Monitoring
  

Technical Skills / Experience / Certifications

• In-depth understanding of the Digital Medium - Email, Social, SEO/SEM, Display, Remarketing
• Broad understanding of technology behind digital marketing
• Knowledge of commercials involved in digital media buying
• Hands-on experience in implementing digital marketing initiatives
  

Competencies critical to the role

• Customer Orientation
• Analytical Ability
• Data Interpretation
• Verbal & Written Communication
  

Qualification

Preferred Industry