Manager Digital Marketing

Job Purpose:

Key Accountabilities & Supporting Actions

Brand Building

• Drive brand awareness, preference, and credibility among buyers, sellers, channel partners, and internal stakeholders.
• Manage integrated media plans across ATL, BTL, and Digital, optimizing spend for impact.
• Champion brand consistency across all touchpoints and lead external partners/agencies with strong ownership.
  

Demand Generation & Revenue Maximization

• Develop and own the growth marketing roadmap across digital and offline channels
• Design and execute multi-channel lead generation campaigns (Google Ads, SEO, account based marketing, social media, content, WhatsApp, email, industry events, database marketing, etc.)
• Build high-performing funnels to drive top-of-funnel (TOFU) lead volume with a focus on lead quality
• Activate outbound outreach programs to engage high-potential customer databases and drive qualified lead generation.
• Enable the frontline teams (Sales, Category, Partnerships) with insights, tools, collateral, content to become effective in Revenue maximization and conversions.
• Build programs to increase wallet share across existing customers through joint business plans, active engagement with the decision makers and delivering a consistent brand experience.
• Build and manage Loyalty programs that drive sustainable and efficient customer acquisition and retention across all segments.
  

Channel Engagement

• Create innovative and efficient GTM plans across key accounts, product categories and financial programs.
• Build partnerships with relevant trade bodies and local associations to expand influence and recall.
  

Digital Adoption & Platform Engagement

• Support product and technology teams to improve digital adoption and self-serve capabilities of our platform across various customer journeys like order placement, fulfilment, reconciliation, feedback and repeat purchase.
• Increase the contribution of straight through and unassisted orders via the platform (Web, m-web, App)
• Build content hooks to engage with prospective customers – Digital catalogs, price alerts, lead gen tools for customers, industry insights and engagement programs.
  

Customer Experience

• Ensure consistent, cohesive messaging across the entire customer journey — from acquisition to loyalty.
• Monitor and drive NPS by using insights, data, feedback, and competitive analysis to improve experience at each stage.
  

Qualifications & Skills

• 5–6 years of experience in growth marketing, digital performance marketing, or B2B demand generation
• Strong understanding of funnels, lead scoring, CAC, CPL, and attribution
• Proven experience in building, executing, and optimizing lead generation campaigns independently
• Expertise in tools like Google ads, LinkedIn campaign manager, Meta ads, Google Analytics, CRM platforms