Manager - Brand Partnership

Job Title

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About

Redcliffe Labs is seeking a strategic and results-driven Brand Partnership Manager/Senior Manager to lead cross-brand alliances that drive customer engagement, quality collaborations, and business growth. The ideal candidate will bring 4–5 years of proven experience in building high-impact brand partnerships, with a sharp eye for quality, innovation, and measurable outcomes.

Key Responsibilities

Strategic Partnership Development

• Identify, evaluate, and secure quality-driven cross-brand partnerships for product selling, joint promotions, and customer engagement programs.
• Build a strong pipeline of relevant partners that align with Redcliffe’s brand values and business objectives.

End-to-End Partnership Management

• Drive the complete partnership cycle—prospecting, outreach, negotiation, contracting, and execution—while maintaining a high standard of quality and compliance.
• Develop co-branded campaigns, loyalty programs, and collaborative offers that deliver tangible customer value.

Quality & Customer Engagement

• Ensure all partnerships uphold Redcliffe’s commitment to quality inexecution, communication, and customer experience.
• Monitor partner deliverables to guarantee consistent service levels and brand integrity.

Cross-Functional Collaboration

• Partner with marketing, product, operations, and sales teams to ensure smooth implementation of campaigns and activations.
• Coordinate with internal stakeholders to maintain timely, high-quality execution across all touchpoints.

Performance & Reporting

• Track key KPIs including partnership ROI, customer engagement metrics, and revenue impact.
• Prepare regular reports with insights and recommendations to enhance quality and efficiency of future partnerships.

Skills

• Communication & Presentation: Exceptional verbal and written communication with the ability to pitch and present ideas effectively.
• Market Contacts: Strong network and connections across key industries to quickly identify and onboard potential partners.
• Collaboration: Ability to work seamlessly across teams and with external stakeholders to drive joint success.
• Innovation: Creative thinking to conceptualize unique partnership opportunities and customer engagement strategies.

Key Requirements

• Experience: 4–5 years of proven success in brand partnerships, strategic alliances, or business development.
• Demonstrated ability to deliver high-quality collaborations that improve customer experience and drive measurable results.
• Strong negotiation and relationship management skills with a data-driven approach.
• Ability to thrive in a fast-paced, growth-oriented environment while maintaining excellence and quality standards.

Qualifications

• MBA/PGDM in Marketing, Business Development, or a related field (preferred but not mandatory).
• Established network of brand and agency contacts, especially in healthcare, wellness, lifestyle, or consumer-focused industries.
• Experience in creating quality-led customer engagement initiatives through cross-brand tie-ups.