7 - 11 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You will be responsible for leading key brand partnerships and driving performance marketing initiatives on the FirstCry Shopping platform. Your main focus will be on building and scaling relationships with key advertisers and their agencies to ensure business growth, profitability, and customer impact. Your key responsibilities will include building, managing, and growing strategic relationships and spends with key advertisers and their agency partners to deliver measurable performance outcomes on the FirstCry platform. You will own the profitability and performance of assigned brands and categories, collaborating closely with cross-functional teams to translate insights into impactful marketing actions. Additionally, you will lead the monetization of owned media spaces such as banners, events, and targeted segments to maximize revenue. In this role, you will partner with Influencer, Social Media, and CRM teams to optimize campaign performance and extract efficiencies from existing assets. Utilizing reports and data-driven insights, you will be involved in strategic planning and agile execution to deliver against ambitious targets and KPIs in a high-growth, performance-oriented environment. Furthermore, you will lead and mentor a team of 4, fostering a culture of ownership, creativity, and excellence. To excel in this role, you should possess a strong analytical mindset with proficiency in advanced Excel and data interpretation. Excellent verbal and written communication skills are essential, along with a proactive, self-starter attitude demonstrating a high level of ownership and achievement orientation. The ideal candidate will have 7 to 10 years of experience in managing online channels with leading FMCG, OTC, or D2C brands. A proven track record of working with top brands in the e-commerce space and a strong grasp of e-commerce dynamics, campaign execution, and performance measurement are required for this position.,

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