30 Loyalty Marketing Jobs - Page 2

Role & responsibilities : Responsible for design & delivery of the Program: member benefits & experiences Conceptualize member enrolment, retention & engagement initiatives basis analytics Monitor and analyse key performance metrics and customer insights to assess the effectiveness of loyalty initiatives and make data-driven recommendations for optimization. Insights and customer & store feedback Campaign Management: Plan and execute targeted marketing campaigns and promotions to drive participation in the loyalty program and increase customer engagement. Leverage Loyalty bases to drive incremental business Reconciliation and validation of all loyalty points of dealers and retailers. Timely process bills of vendor as per TAT provided in agreement with vendors. Issue resolution of dealers and retailers through Loyalty program. Calculation of TDS reports at the end of the month and provide to Finance. Execute orders given by dealers and retailers on timely basis. Develop and execute new ideas through Loyalty program.

Designation: Manager Skills: Loyalty Account Management As SPOC for Client related to the Program: Conceptualize the loyalty program map the client journey along with the business teams, create program goals which are aligned with company goals. Design loyalty Campaign & Scheme - Conceptualizing, Development, Execution: Coordinate on monthly/ yearly engagement calendar for implementation. Understand Operational Issues faced related to the Loyalty Platform-application related /system integration related (Bug, Ad hoc Reports, Minor Change requests in existing functional) log problem in issue tracking platform-PACE and follow up with Technical Support Team for resolution within agreed SLA. Coordinate with the Technical Team at Client end to resolve Database/Integration related issues if any. Program Review (Campaigns /Enhancements / Operations/ New Idea generation), recommendations and benchmarking as well evolving and executing measures to increase the adoption KPI’s including but not limited to calling users /client officers, providing information needed if any, resolution of program related queries raised by client executives, conducting trainings, etc. Handle Client queries related to the program. Frame the SOW related to new technical development requests/enhancement requests received from Client and communicate to designated Business Analyst in BU at HO. Coordinate with technical team to ensure timely development, UAT and implementation of platform enhancement features as required from time to time. Manage Client expectations and maintain good relationship with Client. Candidate Specifications Experience as Loyalty Account Manager or Program Manager Good communication and Client relationship management skills.

Dear Candidate, Inorbit Malls (India) Private Limited is a subsidiary of the K Raheja Corporation who are pioneers in Real Estate development and Retail management in India. Inorbit Malls pioneered the mall culture in India, when it opened its first mall to the public in early 2004 in Malad, Mumbai. Inorbit Malls today has a national presence with four operating malls covering over 22.28 lac sq ft, employing over 250 direct employees and several thousands of indirect staff, 350 key retail brand partners and over 35 lac monthly footfalls. The current operational malls are present in key markets such as Malad and Vashi in Mumbai and Navi Mumbai respectively, the cities of culturally vibrant Vadodara & Hubli and bustling Hyderabad with the most recent foray being in the vibrant city of Visakhapatnam for its fifth state-of-the-art mall. Inorbit Malls offer a universal class and appeal and seeks to create an aspirational social space for its patrons a recreational hub not restricted to shopping but encompassing a people-centric destination that facilitates unwinding, connections, revelry, and socializing. Inorbit Malls has achieved acclaimed international standards in facility management and customer service. Over the years, it has developed significant expertise in mall development and management in the Indian market, encompassing property location, construction, design, planning, and the management of large-format retail environments up to international standards. Inorbit today is poised to grow and set benchmarks for mall excellence through its Greenfield and Inorganic projects throughout India and cherishes to be an integral part of its consumer ecosystem. Being a Great Place to work Certified and as a part of our investment in human management quality we are keen to engage with and prospectively explore getting on board very talented, senior and capable owner-managers who feel motivated to contribute to this growth saga. QUALIFICATIONS: GRADUATE , MBA / PGDBM Marketing specialization EXPERIENCE RANGE: 1 to 3 years of similar experience in Space Selling Marketing. CANDIDATE PROFILE: We are looking for a professional, with a pleasant & competitive attitude that thrives in enrolling the mall customers into our loyalty program. The successful candidate will play a fundamental role in achieving our customer enrolment and revenue growth objectives. He/she must be comfortable in approaching our customers at the malls & promoting our Loyalty Program, generating interest and responsible for conversions. JD - Executive - Loyalty Demonstrate and provide information on loyalty program to our customers while helping them with all their queries. Approach the customers for program enrolments. Create a positive image about the program, convince the customers and lead consumers to use it. Convert & convince the mall brands to participate in our program for creating value & a rewarding journey to all the mall customers. Daily interaction with brands staff for pitching our program to their customers. Ensure that we make this program an integral part of their every shopping journey Understand the program journey in details & guide the customers through it. Guide the customers through the campaign communication, distribute leaflets etc. to source new sales opportunities Identify customer interests and understand customer needs & requirements inside the mall & pitch the program accordingly Report on enrolments done (No. of enrolments, no. of earns, Redeems etc.) by him/her Identify ways of interacting with the customers at different touchpoints in order to drive the entire customer journey Ensure that enough & right communication has been placed at the malls Meeting the program enrolment target & objectives. KEY SKILLS: Ability to understand customer needs and handle different types of personalities Strong listening, communication, presentation, interpersonal skills in a polite, patient manner and social skills Strong convincing skills & negotiation skills. Ability to work in a customer-facing role. A dynamic, proactive approach and sense of initiative. Client-focused mentality and a Can-do attitude Previous sales experience will be an add-on. Interested candidates can send their resumes at priyanka.kunsingh@inorbit.in Best Regards, Priyanka Kunsingh Executive - Human Resources

Leading Direct Sales team of Cluster Managers & BDMs. Training & Motivating entire Branch Sales Teams of Direct Marketing & Loyalty Teams. Participate in annual strategic/ business planning. Design of partner/employee compensations, incentives, R&R. Required Candidate profile Need hardcore sales professional with vast sales experience in Direct Sales Candidates from Telecom, FMCG & Insurance Industry would be highly preferred Should have handled large sales team Nationally Perks and benefits Salary mentioned is fixed and other than Salary.

We are seeking a strategic, data-driven Retention Marketing Expert to join our marketing team. In this role, you will be responsible for developing and executing retention strategies aimed at increasing customer loyalty, reducing churn, and improving lifetime value (LTV). You will leverage data analytics and customer insights to create personalized retention campaigns, build strong relationships with customers, and ensure seamless experiences across multiple touchpoints. This role requires someone with a strong background in CRM, email marketing, customer segmentation, and lifecycle marketing, with hands-on experience using Various CRM and Marketing Automation tools. Key Responsibilities: o Strategy Development: Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer engagement, retention, and lifetime value. Customer Journey Mapping: Analyze the customer journey and identify touchpoints where CRM efforts can enhance the overall experience. o Email Marketing: Lead the email marketing efforts, including planning, designing, executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions. o Push Notifications and SMS: Develop and execute push notification and SMS campaigns, ensuring relevant and timely messages that drive user engagement and conversions. o A/B Testing: Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance. - Customer Service Management - Develop and implement customer service strategies - Ensure timely resolution of customer issues - Analyze customer feedback and metrics • • Plan and execute multichannel retention campaigns including email, SMS, Whatsapp, push notifications, and in-app messages to drive repeat purchases and subscription renewals. • • - Data-Driven Insights: • Utilize data analytics to identify key drivers of churn, segment customers, and measure the effectiveness of retention efforts. Provide actionable insights to optimize campaigns. • • - Customer Segmentation & Personalization: • Leverage customer data and behavior to create segmented, personalized marketing campaigns that speak directly to specific customer needs and preferences • • - Cross-Functional Collaboration: • Work closely with product, marketing, creative, customer support, and other teams to align retention strategies with overall business goals, ensuring a seamless customer experience. • • - Churn Prevention & Win-Back Campaigns: • Develop targeted campaigns to prevent churn and re-engage lapsed customers through personalized communication, special offers, and loyalty programs. • • - A/B Testing & Optimization: • Design and implement A/B tests to continually optimize retention strategies, focusing on open rates, conversion rates, and customer satisfaction metrics. • • - Reporting & KPIs: • Monitor key retention KPIs such as churn rate, customer retention rate, LTV, and customer satisfaction (NPS). Regularly present performance metrics and insights to senior leadership. • • - Technology & Tools: • Utilize CleverTap and other marketing automation platforms, CRM systems, and analytics tools (e.g. CleverTap Journeys, Google Analytics) to design, implement, and measure retention campaigns. • o CRM Tools/Vendor Collaboration: Work closely with CRM vendors, to maximize the efficiency and effectiveness of CRM efforts and drive new initiatives. Should have strong knowledge in using e-CRM platforms. o Cost and Revenue Attribution : Monitor and analyze cost and revenue generated from CRM campaigns, ensuring a clear understanding of the ROI for each initiative. o Enhance And Monitor The Brands Visibility Work with creative/in-house agency to create, develop and manage content for brand’s online presence. Performing ad-hoc SEO audits and analysis to validate the content plan and approach. Identify and curate existing relevant content in line with the brand sense of purpose. Create compelling and engaging brand content on social and e-retailer platforms which will attract viewers as well as amplification and interaction through social sharing. Qualifications: • Minimum of 4-6 years of experience in digital marketing, CRM, email marketing, customer service or related roles. • Proven track record of successfully developing and executing digital and CRM strategies that resulted in increased customer engagement and revenue. • Strong analytical and data-driven mindset. • Exceptional communication and project management skills. • Team player with the ability to collaborate cross-functiona