Lead Sales Manager-Edtech

Job Title: Lead Sales Manager (LSM)-Edtech

Employment Type: Full Time, Permanent, Remote

Industry Type: Education sector

Department: Client Service and Revenue

Role Type: Mid level

Company Overview:

India Market Entry (IME) is a leader in market entry strategy and business expansion in the Education Sector in India. We excel in assisting international clients to establish themselves in the Indian market. Our mission is to build lasting relationships with customers through intelligent sales engagement, value-based selling, and deep market understanding.

Role Overview:

Lead Sales Manager

Key Responsibilities

1. Demo & Sales Conversions

• Conduct a specified number of high-quality product demos each month for qualified leads shared by the ISM team.

• Conduct a defined number of prospect/client meetings per month.

• Maintain a

  demo-to-closure conversion rate of 25%

  or above.

• Prepare and present tailored proposals, pricing structures, and commercial offers.

• Drive end-to-end deal closures, lead commercial negotiations, and ensure timely collections.

2. Client Relationship Management

• Manage and retain

  3–4 active international client accounts

  simultaneously.

• Conduct weekly review calls with international clients to track progress, share updates, and resolve concerns.

• Identify

  upsell, cross-sell, and expansion

  opportunities within existing accounts.

• Maintain high levels of client satisfaction and proactively address issues to strengthen relationships.

3. Onboarding & Support

• Collaborate with internal teams to ensure seamless onboarding of new clients.

• Track usage, adoption, and engagement metrics to ensure consistent value delivery.

• Provide first-level support for product or platform-related queries.

• Maintain accurate records of demos, interactions, follow-ups, and account activities in the CRM.

4. Reseller Onboarding & Relationship Management

• Identify, evaluate, and onboard new

  resellers/channel partners

  in target regions.

• Conduct onboarding, product readiness, and enablement sessions to ensure activation.

• Provide access to pricing, sales collateral, training material, and operating guidelines.

• Track reseller performance, engagement, and

  month-on-month revenue contribution

  .

• Serve as the primary point of contact for reseller issues, escalations, and contractual coordination.

• Strengthen long-term reseller partnerships to expand market reach and revenue opportunities.

5. Revenue Ownership

• Meet and exceed the

  minimum monthly revenue target per client

  per month.

• Ensure timely invoicing, collection follow-ups, and renewal closures.

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Education, or a related field.

• 8–10 years of B2B sales or account management experience

  , preferably within the Education, EdTech, or K12 sector.

• Proven track record of conducting demos and converting institutional leads.

• Strong understanding of school decision-makers, coaching centres, and international curricula.

• Prior experience managing key accounts and delivering on revenue targets.

• Proficient in

  Zoho CRM

  , MS Office, Google Workspace, and standard sales tools.

• Excellent communication, presentation, and negotiation skills.

• Ability to work independently in a fast-paced startup environment.

• Minimum

  2–3 years of remote work experience

  preferred.

Skills Required

• Excellent product presentation and demo skills

• Strong persuasion and negotiation capabilities

• Relationship-building and stakeholder management

• Pipeline management and sales forecasting

• Problem-solving and first-level technical support skills

• Target-driven, self-motivated, and disciplined

• Strong time management and multitasking abilities

• High ownership mindset and accountability