As a Lead Generation Specialist, you will be responsible for identifying, qualifying, and nurturing potential customers for our SaaS offerings. You will play a crucial role in scaling our customer acquisition engine by generating high-quality leads through research, outbound communication, and digital strategies. This is a highly collaborative role working closely with marketing, sales, and product teams.Key Responsibilities: Conduct market research to identify and segment potential customers based on industry, geography, and business needs. Use tools like LinkedIn, Apollo.ai, ZoomInfo, Lusha, and others to build prospect lists. Launch and manage outbound email, LinkedIn, and cold call campaigns to generate interest and set qualified appointments. Maintain and update CRM (e.g., HubSpot, Salesforce) with accurate lead data and activity logs. Collaborate with the marketing team to optimize messaging, personas, and campaign effectiveness. Monitor lead quality, response rates, and pipeline performance to continuously improve lead generation efforts. Qualify inbound leads via email, chat, and phone to ensure fit before passing to the sales team. A/B test messaging and subject lines to improve open and conversion rates. Requirements: 2+ years of experience in B2B SaaS lead generation or sales development roles. Proven track record of achieving or exceeding lead generation targets. Proficiency with CRM tools, sales engagement platforms, and lead generation databases. Excellent written and verbal communication skills. Strong research and analytical skills with attention to detail. Self-starter with the ability to work independently and in a fast-paced environment. Preferred Qualifications: Experience in SaaS, tech, or startup environments. Familiarity with ICP (Ideal Customer Profile) development and persona-based outreach. Basic understanding of SEO, content marketing, or digital ads as it relates to lead gen. Company Description At Mergekart, we’re redefining how modern sellers scale their online business. We are a multichannel e-commerce enabler built to simplify how you list, sync, and manage products across platforms like eBay, Shopify, Amazon, Walmart, and more — all from a single dashboard. Whether you're an individual creator or a growing brand, we eliminate the chaos of scattered operations with streamlined tools for: · Bulk listing automation · Inventory synchronization · Order management · Custom storefront setup · Real-time insights & data intelligence · Backed by a team that understands both the technology and the hustle behind e-commerce, we’re here to help you sell smarter, faster, and everywhere. From listing to logistics — we handle the tech, so you can focus on growth. Let’s merge your business with success. Show more Show less