Lead Generation Specialist

Company: Polosoft Technologies Pvt. Ltd
Experience: 2+Years’ Experience
Location: Bhubaneswar, Pune
Salary- Negotiable

Responsibilities

• Identify potential customers and target audiences based on business needs.
• Build and maintain a database of B2B leads using CRM tools.
• Send introductory bulk emails and LinkedIn messages to potential leads.
• Assist in cold calling prospects to introduce the company’s services/products.
• Immediately pass all new leads' emails and calls to the sales team for handling.
• Build and update lead databases using CRM tools like HubSpot, Zoho, or Salesforce.
• Use various lead-generation techniques, such as cold email marketing
• Immediately pass high-quality hot leads to the sales team for closing deals.
• Personalised communication to nurture prospects and increase conversions.
• Track KPIs such as lead volume, cost per lead, and ROI.
• Identify areas for improving lead generation processes.
• Coordinate with the marketing team to create content, campaigns, and promotional materials.
• Work closely with the sales team to align lead-generation efforts with business goals.

Hands-on Experience:

• Lead generation (inbound & outbound)
• Cold emailing, messaging, and follow-up
• Market research and data mining
• Using lead generation or CRM tools

Key Skills Required

Prospecting & Outreach: Cold emailing, cold calling, LinkedIn outreach, list building

Research Data: Market research, company profiling, extracting contact data

Data Mining Tools: LinkedIn Sales Navigator, Apollo.io, Hunter.io, Snov.io, Lusha, SEMRush

Data Record: Advanced Excel or data analytics for lead tracker

Certifications:

• PGDCA Certificate
• Data analysis certificate

Educational Qualifications

Bachelor’s Degree in: B.Sc., B.Com, BA, BBA, Diploma

Job Type: Full-time

Pay: ₹8,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person