Lead Generation Specialist

Lead Generation Specialist

• Research and identify potential leads through online platforms, databases, and industry sources.
• Qualify leads based on target market criteria including geography, industry, company size, and job roles.
• Proactively connect with leads via email, LinkedIn, and

  outbound calling

  to initiate contact and gather information.
• Collaborate with the sales team to define lead qualification processes and improve lead quality.
• Utilize tools such as LinkedIn, Apollo, ZoomInfo, and others to gather and verify lead information.
• Build and maintain a lead database with accurate and updated details.
• Track and report lead generation performance and key metrics regularly.
• Understand market trends and competitor strategies in the US, UK, and Europe to refine targeting.
• Participate in strategy meetings to align lead generation efforts with business goals.
• Stay updated with the latest tools, trends, and best practices in lead generation.

• 2-3 years of proven experience in B2B lead generation, business development, or inside sales.

• Willingness to do outbound calls as part of lead qualification and follow-ups.

• Hands-on experience with CRM systems (e.g., HubSpot, Salesforce).
• Familiarity with tools like LinkedIn Sales Navigator, ZoomInfo, Apollo, etc.
• Excellent verbal and written communication skills.
• Strong analytical and organizational abilities.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Flexible schedule
• Performance bonus
• Career growth opportunities
• Collaborative and innovative work environment