Lead Generation Specialist

Performance Tracking & Optimization:

We are seeking a highly motivated Lead Generation Specialist with expertise in digital marketing to identify, attract, and nurture potential customers for our business. The ideal candidate will be responsible for generating high-quality leads through various digital channels, optimizing lead generation campaigns, and working closely with the sales and marketing teams to drive revenue growth.

Key Responsibilities:

• Lead Generation Strategy:
• Develop and execute multi-channel lead generation campaigns (SEO, PPC, social media, email marketing, content marketing, etc.).
• Research and identify target audiences and decision-makers within B2B or B2C markets.
• Use lead scoring and segmentation to prioritize high-potential leads.

Digital Marketing Campaigns:

• CRM & Lead Management:
• Track, analyze, and report on lead generation performance using tools like Google Analytics, HubSpot, Salesforce, or similar.
• Nurture leads through email sequences, retargeting ads, and personalized content.
• Ensure seamless handoff of qualified leads to the sales team.

• Outbound & Inbound Tactics:
• Conduct cold outreach via email, LinkedIn, and other platforms to engage potential leads.
• Leverage webinars, eBooks, case studies, and other content to attract inbound leads.
• Collaborate with content creators to develop lead-generating assets.

• Monitor KPIs (CTR, conversion rates, cost per lead, ROI) and adjust strategies accordingly.
• Stay updated with the latest digital marketing trends and lead generation best practices.

Qualifications & Skills:

• Experience: 1+ years in lead generation, digital marketing, or demand generation (B2B experience preferred).
• Technical Skills:
• Familiarity with CRM software (Salesforce, Zoho, Pipedrive).
• Strong analytical skills (Google Analytics, Excel, or data visualization tools).
• Soft Skills:
• Excellent communication and copywriting skills.
• Strong research and problem-solving abilities.
• Ability to work independently and in a team.

Preferred Qualifications:

• Experience with lead scraping tools (Apollo, Lusha, Hunter.io).
• Knowledge of chatbots, webinars, and AI-driven lead gen tools.

What We Offer:

• Competitive salary + performance bonuses.
• Opportunity to work in a fast-growing digital marketing environment.
• Career growth and skill development opportunities.

How to Apply:

Interested candidates should submit their resume and a brief cover letter outlining their lead generation success stories.

Job Type: Full-time

Pay: ₹7,000.00 - ₹18,000.00 per month

Work Location: In person