Lead Generation Specialist

Job Overview:

The job focuses on developing, implementing, and managing paid advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn to achieve specific marketing objectives, such as driving leads, sales, or brand awareness. Key responsibilities include budget management, performance monitoring, data analysis, campaign optimization, keyword and audience research, and collaboration with creative teams to produce effective ad content.

Key Responsibilities

• Campaign Development & Management:Create, plan, and launch paid ad campaigns across various digital platforms (e.g., Google Ads, social media).
• Budget Management:Allocate and manage advertising budgets effectively to maximize return on investment (ROI).
• Performance Analysis & Optimization:Monitor campaign performance using analytics tools, conduct A/B testing, and make data-driven adjustments to improve results and ROI.
• Audience & Keyword Research:Conduct keyword and audience targeting to ensure campaigns reach the right demographics.
• Creative & Content Collaboration:Work with creative teams to design and develop engaging ad copy and visuals.
• Reporting:Monitor and provide regular performance reports with actionable insights to stakeholders.
• Trend Monitoring:Stay informed about the latest industry trends, best practices, and new platforms.

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Experience:

• Ads & Campaigns: 2 years (Required)
• Lead Generation: 2 years (Required)

Work Location: In person