Lead Generation Specialist

Key Responsibilities:

• Research and identify potential clients through LinkedIn, online directories, social platforms, and industry databases.
• Generate high-quality leads specifically for digital marketing services.
• Maintain and update the lead database (CRM/Excel etc.).
• Qualify prospects based on business needs, budget, and decision-making authority.
• Reach out to potential leads via email campaigns, LinkedIn outreach, and cold calling when required.
• Nurture leads through consistent follow-ups and share warm leads with the sales team.
• Collaborate with the sales and marketing teams to align lead generation strategies with campaigns.
• Track, measure, and report weekly/monthly on lead generation efforts and conversion metrics.
• Stay updated on industry trends to identify new opportunities.

Key Skills & Requirements:

• 1 year of experience in lead generation, preferably in a digital marketing services agency.
• Strong knowledge of LinkedIn, email marketing, and lead research tools.
• Target-driven, self-motivated, and detail-oriented.
• Good understanding of digital marketing services (SEO, PPC, Social Media, Website Development, etc.) is a plus.