Lead Generation Specialist

As a Lead Generation Executive, you will be responsible for identifying, researching, and qualifying new business opportunities. You’ll work closely with the Sales and Marketing teams to generate high-quality leads and contribute to the top of the sales funnel. This role is ideal for someone with strong communication skills, a proactive attitude, and a passion for technology and B2B sales.

Key Responsibilities

• Research and identify potential clients in target markets (UK, Europe, US, etc.) using LinkedIn, email tools, and databases.
• Develop and implement effective lead-generation strategies to attract and engage prospects.
• Generate and qualify leads through outbound emails, LinkedIn outreach, and cold calling (if required).
• Maintain and update CRM with lead details, follow-ups, and status.
• Collaborate closely with the sales and marketing teams to ensure alignment of lead generation efforts with overall business objectives.
• Develop targeted outreach campaigns in collaboration with the marketing team.
• Use tools and techniques to find verified contact details.
• Engage in initial discovery calls or set up meetings for senior sales executives.
• Track outreach KPIs like open rates, response rates, meetings booked, etc.
• Keep updated about industry trends, market developments, and competitor activities to identify new opportunities and stay ahead of the curve.
• Meet or exceed monthly and quarterly targets for lead generation and conversion.

Qualifications

• Bachelor’s degree in Business, Marketing, IT, or a related field.
• 1 - 3 years of proven experience in lead generation, inside sales, preferably in a software service company
• Understanding of software development lifecycle and typical buyer personas.
• Prior experience targeting high-value clients in markets like the UK, Germany, the Netherlands, or the US.
• Strong English communication and interpersonal skills.
• Ability to work independently as well as part of a team.
• High attention to detail and ability to handle repetitive tasks with accuracy.
• Ability to research new markets and decision-makers effectively.
• Exceptional organisational and time management abilities.
• Proficiency in CRM software and Microsoft Office Suite.
• Goal-oriented mindset with a drive to achieve and exceed targets.
• Flexibility to adapt to changing priorities and multitask effectively in a fast-paced environment.

Industry Type: IT Services & Consulting

Department: Sales & Business Development

Employment Type: Full Time, Permanent