Lead Generation

NetTrackers is a digital solutions agency specialising in SEO, web development, and performance marketing. We're expanding our presence in the US and UK markets and looking for a driven Lead Generation Specialist who understands how to attract and qualify high-value clients through cold outreach, particularly via LinkedIn and email.

Key Responsibilities:

• Identify, research, and target ideal prospects in the SEO and web development space in the USA and UK.
• Build and manage lead databases, contact lists, and outreach funnels.
• Craft and execute personalised LinkedIn messages and cold email campaigns that drive engagement and conversion.
• Manage tools like LinkedIn Sales Navigator, Hunter.io, Apollo, Lemlist, Mailshake, or similar.
• Qualify leads based on pre-defined criteria (industry, budget, project type, timeline).
• Nurture and hand over qualified leads to the sales/closer team, or manage the end-to-end sales process if required.
• Maintain CRM records (e.g., HubSpot, Zoho, Pipedrive) and track KPIs like open rates, response rates, booking rates, and conversions.
• Stay up-to-date with trends in SEO and web development to tailor outreach messaging effectively.
• Run A/B tests on messaging and optimise the outreach strategy for higher response and conversion rates.

Required Skills & Qualifications:

• 1+ years proven experience in B2B lead generation, particularly in SEO and web development services.
• Strong understanding of the US and UK market nuances and buying behaviour.
• Demonstrated success using LinkedIn and cold email as primary outreach channels.
• Strong copywriting skills – able to write persuasive, concise, and professional outreach messages.
• Familiarity with tools like LinkedIn Sales Navigator, Apollo, Instantly, Lemlist, Mailchimp, Hunter.io, etc.
• Experience in handling the end-to-end lead generation to conversion process is a major plus.
• Comfortable using CRMs and managing lead pipelines independently.
• Fluent English communication (written and verbal) with a professional tone suited to UK/US audiences.

Preferred Skills (Bonus):

• Experience in closing small to mid-ticket SEO/web projects ($1k–$10k+).
• Understanding of technical SEO and web development basics.
• Prior agency experience or experience working with digital marketing teams.
• Knowledge of GDPR and CAN-SPAM compliance in outreach campaigns.

KPIs / Success Metrics:

• Number of qualified leads generated per month
• Conversion rate from outreach to booking/demo
• Email open and response rates
• LinkedIn engagement metrics
• CRM data hygiene and activity tracking

What We Offer:

• Competitive compensation + performance incentives
• Remote flexibility and time-zone aligned working hours
• Tools and resources to help you succeed
• Supportive team and opportunity for growth into closing/sales roles

Job Types: Full-time, Part-time, Contractual / Temporary
Contract length: 3 months

Pay: ₹8,861.57 - ₹15,000.00 per month

Expected hours: 9 per week

Work Location: In person