Lead Generation Executive

Title: Lead Generation Executive

Experience: 1-3 Years

Location: Gurugram

The Lead Generation Executive will be responsible for identifying and qualifying new business opportunities, generating high-quality leads, and contributing to the company’s sales pipeline. The ideal candidate will have excellent communication skills, a strategic mindset, and a passion for building relationships with prospective clients.

Key Responsibilities:

• Research and identify potential leads using a variety of channels, including databases, social media, networking events, and industry-related sources.
• Qualify leads based on company criteria, ensuring they meet the necessary requirements for outreach.
• Reach out to leads through cold calling, email campaigns, social media engagement, and other methods to initiate conversations and generate interest in our offerings.
• Maintain a thorough understanding of the company’s products/services to effectively communicate their value to prospective clients.
• Set appointments and handover qualified leads to the sales team for further engagement and conversion.
• Collaborate with the sales and marketing teams to develop effective lead generation strategies.
• Track and report on lead generation activities, performance, and outcomes using CRM and other tracking tools.
• Continuously evaluate and optimize lead generation processes for improved results.
• Keep up to date with industry trends, competitor activities, and market developments.

Qualifications:

• Proven experience in lead generation, sales, or a related field (B2B).
• Excellent communication skills, with the ability to engage potential clients effectively.
• Strong research and analytical skills, with the ability to identify and target relevant prospects.
• Familiarity with CRM software and lead generation tools.
• Ability to work independently and as part of a team.
• Self-motivated, goal-oriented, and results-driven.
• Knowledge of industry trends and best practices in lead generation.
• Bachelor's degree in Business, Marketing, or a related field.