Lead Generation Executive

Job Title: Lead Generation Executive

Department: Sales & Business Development
Location: Zirakpur
Experience: 1–3 years (Lead Generation / Outreach / LinkedIn)

Job Summary

We are looking for a proactive and detail-oriented Lead Generation Executive to support our B2B outreach, appointment setting, and database enrichment activities. The role involves managing lead-generation processes, running outreach programs, and collaborating across teams to ensure a consistent pipeline of qualified leads.

Key Responsibilities
1. Lead Generation & Outreach

• Execute B2B appointment-setting activities through LinkedIn and other digital channels.
• Manage end-to-end outreach workflows, including messaging, follow-ups, and conversion tracking.
• Work with collaboration partners/platforms to increase lead flow.

2. Database Enrichment & Management

• Handle database enrichment activities, ensuring complete, accurate, and updated lead information.
• Annotate and categorize leads based on industry, relevance, and engagement level.
• Maintain structured data for sequencing, nurturing, and lead scoring.

3. Outreach Messaging & Sequencing

• Draft and customize outreach messages for LinkedIn and email campaigns.
• Implement sequencing programs and multi-step engagement plans.
• Track message performance and suggest improvements.

4. Tools & Platform Usage

• Utilize LinkedIn Sales Navigator for prospecting and targeted searches.
• Use additional lead-generation engines/tools as required (e.g., CRM, email automation tools).
• Maintain proper documentation of all outreach activities.

5. Collaboration & Coordination

• Collaborate with cross-functional teams for lead qualification and follow-up.
• Support sales teams by providing timely and accurate lead information.
• Participate in strategy discussions for improving lead flow and conversion metrics.

Required Skills & Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 1–3 years of experience in B2B lead generation, LinkedIn outreach, or inside sales.
• Strong understanding of LinkedIn Sales Navigator, CRM tools, and database management.
• Excellent communication and copywriting skills for outreach messaging.
• Ability to handle sequencing, follow-ups, and nurturing programs.
• Strong analytical and research abilities.

Behavioral Competencies

• Strong attention to detail
• Good coordination and follow-up skills
• Result-oriented and disciplined
• Ability to work independently and in a team

Job Types: Full-time, Permanent

Pay: ₹20,000.00 per month

Work Location: In person