Lead Generation

Job Title: Lead Generator (LinkedIn & Email Marketing Specialist) 

Key Responsibilities: 

∙LinkedIn Outreach & Marketing: 

oConduct targeted prospecting and outreach using LinkedIn 

oCreate and manage LinkedIn campaigns to build and engage with a relevant audience 

oOptimize LinkedIn profiles and messaging sequences to improve connection and response rates 

∙LinkedIn Ads: 

oPlan, set up, and manage LinkedIn Ads campaigns 

oTrack performance and optimize for lead conversion and ROI 

∙Email Marketing (MailerLite): 

oCreate and manage outbound email campaigns using MailerLite 

oPersonalize email sequences and track performance metrics (open rate, CTR, response rate) 

∙AI & Marketing Automation: 

oImplement and manage AI-driven workflows and tools to automate outreach and follow-ups 

oLeverage AI tools for lead scoring, segmentation, and personalization 

∙Lead Generation & Management: 

oIdentify, qualify, and nurture potential leads across multiple platforms 

oMaintain accurate lead records using CRM and marketing tools 

oCollaborate with the sales team to ensure seamless handover of warm leads 

Requirements: 

∙Proven experience in lead generation via LinkedIn and email marketing 

∙Hands-on experience with LinkedIn Ads Manager 

∙Strong working knowledge of MailerLite or similar email outreach tools 

∙Familiarity with AI-powered marketing and automation tools (e.g., Lemlist, ChatGPT, Zapier, etc.) 

∙Proficiency in using CRMs and marketing platforms (e.g., HubSpot, Zoho, or similar) 

∙Excellent written communication and personalization skills 

∙Analytical mindset with the ability to track and optimize campaigns 

US Shift

SAL-20-23k (4 hours)