Lead Generation

Role Overview

The Lead Generation Specialist identifies, qualifies, and nurtures potential business leads to support the agency’s growth and client acquisition goals.

Responsibilities

• Research and identify target prospects through online platforms, social media, and industry databases.
• Qualify leads based on fit, interest, and likelihood to convert into clients.
• Maintain accurate lead data in CRM systems.
• Collaborate with sales and marketing to optimize outreach strategies and campaign messaging.
• Analyze lead generation metrics and adjust tactics for continuous improvement.

Requirements

• Proven experience in lead generation, sales, or B2B outreach preferably in agency or SaaS sectors.
• Excellent written and verbal English communication skills.
• Familiarity with LinkedIn Sales Navigator and CRM tools.
• Strong research, organizational, and time management skills.
• Ability to work independently, meet targets, and adapt to changing priorities in a fast-paced environment.

What Success Looks Like

• Achieving monthly targets for qualified leads generated.
• Consistent delivery of high-quality, well-researched prospects ready for sales engagement.
• Proactive collaboration with team members to refine processes and maximize conversions.