Trajectory Acquisition

Role Overview The Lead Generation Specialist identifies, qualifies, and nurtures potential business leads to support the agency’s growth and client acquisition goals. Responsibilities Research and identify target prospects through online platforms, social media, and industry databases. Qualify leads based on fit, interest, and likelihood to convert into clients. Maintain accurate lead data in CRM systems. Collaborate with sales and marketing to optimize outreach strategies and campaign messaging. Analyze lead generation metrics and adjust tactics for continuous improvement. Requirements Proven experience in lead generation, sales, or B2B outreach preferably in agency or SaaS sectors. Excellent written and verbal English communication skills. Familiarity with LinkedIn Sales Navigator and CRM tools. Strong research, organizational, and time management skills. Ability to work independently, meet targets, and adapt to changing priorities in a fast-paced environment. What Success Looks Like Achieving monthly targets for qualified leads generated. Consistent delivery of high-quality, well-researched prospects ready for sales engagement. Proactive collaboration with team members to refine processes and maximize conversions.