Lead Brand and Digital Marketing

Job Description

This is regarding job opening for Lead Brand and Social Media role with A leading NBFC in Mumbai. JD:- 1. Strategic Brand Transformation: o Lead and drive the strategic transformation of the brand, ensuring alignment with business objectives, evolving market trends, and consumer preferences. o Conceptualize and execute brand initiatives that redefine and elevate the brand’s positioning across both traditional and digital channels. o Develop long-term strategies to build and sustain a competitive advantage for increasing brand visibility, customer engagement, and loyalty. 2. Brand Strategy & Positioning (Traditional & Digital): o Build and refine a comprehensive brand strategy that incorporates traditional media, digital channels, and BTL marketing initiatives. o Establish and maintain a strong brand identity across various touchpoints, ensuring consistency and resonance with target audiences. o Innovate and create strategies to amplify the brand’s reach and relevance in both offline and online markets. 3. Campaign Management & Execution: o Lead the planning, execution, and management of brand campaigns across multiple channels—digital, traditional, and BTL (Below-The-Line) marketing. o Oversee the creative process and collaborate with agencies to produce high-impact communication materials and advertisements. o Ensure that campaigns are aligned with business objectives, deliver measurable results, and strengtheN market position. 4. Digital & Traditional Media Expertise: o Drive digital transformation for the brand by leveraging data-driven insights and new digital media platforms to engage customers. o Manage traditional media strategies (TV, print, radio) while integrating them with digital marketing initiatives to create holistic, omnichannel experiences. o Implement innovative BTL strategies, such as events, activations, and experiential marketing, to build brand awareness and consumer loyalty. 5. Market Research & Consumer Insights: o Lead market research initiatives to understand customer needs, behaviors, and market trends, and translate these insights into actionable brand strategies. o Conduct competitive analysis and stay abreast of industry trends to ensure the brand maintains a leadership position. o Utilize consumer feedback, surveys, and analytics to continuously optimize brand messaging and positioning. 6. Agency & Stakeholder Collaboration: o Work closely with creative, media, digital, and BTL agencies to create and execute impactful marketing campaigns. o Collaborate with regional teams (product, sales, finance, etc.) to ensure alignment between brand initiatives and business goals. o Build and maintain strong relationships with external partners and stakeholders to maximize brand reach. 7. Social Media Strategy Development: o Lead the creation and execution of an overarching social media strategy to build digital presence and enhance brand awareness. o Align social media strategies with broader business objectives, ensuring content is relevant, engaging, and resonates with target audiences. o Conduct market research and competitive analysis to identify trends, insights, and opportunities for enhancing social media initiatives. 8. Content Creation & Management: o Oversee the development of creative, high-quality content that is tailored for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.). o Manage the social media content calendar, ensuring timely posting and consistency across all platforms. o Collaborate with design, video production, and content teams to produce engaging visual and written content (graphics, blogs, videos, etc.). o Curate content related to products, financial literacy, customer success stories, and industry news. 9. Influencer & Partnership Management: o Identify, negotiate, and manage partnerships with influencers, industry experts, and key opinion leaders to expand brand reach and credibility. o Collaborate with influencers to create authentic content that resonates with their audience while aligning with brand values 10. AI Tools & Innovation: o Leverage cutting-edge AI tools and technologies for data analysis, predictive modeling, and campaign optimization to drive brand effectiveness. o Stay updated on AI and automation trends in marketing, and integrate these tools into the brand strategy to improve targeting, personalization, and ROI. Interested candidates can share their cv on anchal@thepremierconsultants.com. Show more Show less