Key Account Manager

Key Responsibilities:

1. Modern Trade / Key Account Management

• Manage relationships with Modern Trade / LFR key accounts.
• Negotiate terms of business, joint business plans, and ensure growth in assigned accounts.

1. New Product Introduction (NPI)

• Drive NPI launches in key accounts.
• Ensure planogram compliance in consultation with the category team.

1. Sales & Stock Management

• Achieve sales targets including Sell-In and Sell-Out.
• Manage stock mapping, order generation, and PO fulfilment.
• Ensure adequate stock availability and timely replenishment.

1. Merchandising & Visibility

• Plan product planograms and ensure effective execution at retail outlets.
• Monitor shelf space, displays, and brand visibility.

1. Promoter & Team Management

• Place and manage in-store promoters effectively.
• Conduct regular store visits, assign targets, and monitor promoter performance.

1. Marketing & Promotional Activities

• Plan and execute marketing initiatives, trade schemes, and promotional campaigns in collaboration with marketing teams.

1. Receivables & Account Management

• Monitor receivables and ensure timely account reconciliation with all key accounts.

1. Competition Tracking

• Track competitor activities, pricing, schemes, and strategies.
• Provide market intelligence to management for decision-making.

Requirements:

• Graduate / MBA in Sales, Marketing, or Business Administration.
• 4–8 years of experience in Modern Trade / Key Account Management (preferably in FMCG / Consumer Durables / Electronics industry).
• Strong negotiation, analytical, and communication skills.
• Ability to build relationships and drive results through effective execution.
• Proficiency in MS Office and sales reporting tools.

Salary: