Role Titel: KAM, Online Partner Portals Business
This role will manage and lead the Online Marketplaces for the Partner Portals (PP) Business for SUGAR Cosmetics/SUGAR POP.
Role Expectation
- Manage the end-to-end online marketplaces as a custodian of SUGAR/SUGAR POP brands
- Drive e-commerce sales, revenue, and market share within the BPC category on these marketplaces while maintaining complete control of the portal-level P&L and, thus, on-platform expenses.
- Demonstrate Strategic thinking to drive the proper avenues of business growth
- Lead the foundational work on Assortment planning -selection of the right SKUs, portfolio management, revenue management, listing negotiation and execution
- E-Content execution: Contribute towards ensuring practical and high conversion visibility call-outs, design, and end to e-content execution, including creatives, PDP content, and digital & social content
- e-Shopper journey understanding: Develop a deep understanding of the shopper journey in the online environment- what do consumers buy, how they buy, where they click, how they convert
- Search Optimization and performance marketing - work with agency partners to create a detailed search optimization and display performance marketing plan to consistently improve ROAS and build an optimum marketing efficiency for all assets and marketing spend buckets
- Pricing and promotion planning & execution: Propose and close an SKU-level detailed pricing and promotion plan with the PP Head for the year and month. Understand and execute brand guardrails on offers and prices. Execute pricing, promotion, and deals to ensure optimum price execution as per the brand guardrails
- Represent the brands SUGAR and SUGAR POP and plan, charter, execute and track the Joint Business Planning for the brands with online portals
- If given a B2C/SOR model to handle, manage the VLPL marketplaces account on the portal- including understanding and downloading all reports, inventory management, shipment creation, reconciling inventory and payment reports, and negotiating and highlighting in case of gap.
- Inventory and payments management- manage the entire ownership of inventory and payment collections
- P&L Management- manage the entire budget and the cost of doing business on marketplaces (all shipping and commission-related expenses), packaging expenses, pricing and promotion budgets, performance marketing budgets, etc., to drive P&L adherence at all times
- Internal selling- Occasionally, be the proposer and initiator for internally discussing and closing ideas that may drive growth for the account
- Data, reports and presentations- Actively analyze and publish data related to the account during all monthly meetings and deadlines, including presentations for the management
- Online Events and New Launches- represent SUGAR & Quench in the best manner possible during e-commerce online events and drive all new launches to 100% execution during launch months
- External selling- prepare, plan and sell the various ideas and levers of growth
- Execute the winning strategy for New Launches (NPD) growth on the online partner portal
- Oversee cash (collections) from the given online partner portals
Reporting Relationship
The role will sit within the “Partner Portals” – online marketplaces team directly reporting to the Partner Portals (Ecommerce marketplaces) Lead.
Mandatory Qualifications And Experience
- At least 2-4 years’ experience in managing as KAM for online business of a brand
- OR having worked with a relevant ecommerce portal handling relevant brands within the BPC category (Nykaa, Amazon, Flipkart, Myntra, Tira, Zepto, Blinkit, Swiggy)
- At least 2 years of complete P&L ownership role e-commerce platform
- Strong analytical and negotiation skills
- Understanding of online performance marketing is a must
About SUGAR Cosmetics (www.sugarcosmetics.com)
SUGAR Cosmetics, a cult favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 50,000+ retail touchpoints across 550+ cities and a mission of reaching the doorstep of every makeup user in the country.Skills: e-content execution,performance marketing,pricing and promotion planning,p&l management,negotiation skills,data analysis,e-commerce,portals,inventory management,e-commerce sales,search optimization,assortment planning
