Junior Marketing Specialist

ABOUT US

DHPL: Global leader in manufacturing human hair extensions and award-winning exporter to USA and UK; DHPL leads the hair industry market in quality goods that are celebrated in hair salons, Hollywood studios, and opera and theater stages. We believe in growth and science by learning and applying advanced business techniques and R&D applications.

IT Department: We are a data-driven and process-oriented organization that values curiosity, experimentation, and continuous learning. Our efforts are backed by analytics and strategic insights, ensuring that we drive meaningful engagement and conversions in international markets.

OUR STORY

DHPL is the daughter company of Hair & Compounds, Inc. located in California USA. After more than 22 years, together we have built a reputation for creating and providing human hair products in the high-end hair extension market known in Hollywood, Manhattan, London, Ontario, and a hundred more cities. Our culture values curiosity, experimentation, and learning.

JOB SUMMARY

Join our team as an entry-level Digital Marketing Specialist and learn how data, creativity, and experimentation fuel growth. You’ll work side-by-side with senior marketers, gaining hands-on experience in campaign execution, analytics, and strategy. We don’t expect you to be an expert yet—if you bring curiosity, basic digital know-how, and a willingness to learn, we’ll give you the training and mentorship to turn fundamentals into advanced skills.

JOB RESPONSIBILITIES

• Stay informed on social media trends (social-media algorithm updates / new helpful features) and share concise digests with the team.
• Research social media growth & engagement hacks to boost channel growth and increase conversions.
• Spot content trends on multiple platforms. Observe LinkedIn, Instagram, TikTok, X, Facebook, Reddit, and Quora for popular formats and hashtags, and report to the team what to try next.
• Study TikTok functionality—follow trending sounds and topics, and propose relevant growth tactics.
• Assist the Social Media Manager in strategy development, contributing ideas, gathering data, and preparing briefs.
• Maintain the social media content calendar, keeping upcoming posts aligned with launches, events, and campaigns.
• Curate user-generated content (UGC) and secure permissions before reposting to boost authenticity.
• Perform pre-publish QA checks on every post—verify links, tags, hashtags, and accessibility text.
• Manage community interactions—reply to comments, escalate issues, and work on brand-awareness opportunities.
• Run daily social-listening sweeps to capture brand mentions, competitor moves, and topical conversations, then flag insights to the team.
• Scrape and qualify leads from online directories, networks, and social platforms to feed the sales pipeline.
• Monitor key metrics in GA4 and Meta/LinkedIn/YouTube dashboards; compile weekly performance reports.
• Document and update simple SOPs for posting, moderation, and reporting to streamline future hand-offs.

QUALIFICATIONS

• Strong knowledge of digital marketing fundamentals.
• Proven experience in digital marketing projects is appreciable.
• Passion to learn new concepts in digital marketing.
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills
• Ability to manage multiple projects and prioritize tasks effectively
• A bachelor's degree in Marketing, Communications, Business, or a related field.

REPORT TO

 Social Media Manager (India), Marketing Manager (India)

WORK HOURS & BENEFITS

Our Management Approach:

We are an equal opportunity employer who believes in giving opportunities for growth in accordance with skills and attitude.

Benefits We Provide

• Office timings: 9 am to 5:30 pm, Monday to Friday.
• Salary: 3 to 4 LPA
• Probation Period: 6 Months
• Medical Insurance: 2.00 lac PA after 3 months of joining.
• Social Security includes Provident Fund and Gratuity on completion of 5 years of service as per the Tamil Nadu Factories Act.
• 10 days of paid leave and 8 casual leave days will be provided for the Year and public holidays.
• Industry: Personal Care Product Manufacturing
• Employment Type: Full-time