Junior Marketing Specialist

Job Title: Junior Marketing Specialist

Location: Chennai, TN - Onsite Job

Salary Range: 2.5 to 3.5 LPA

Experience: 0-1 year

Job Type: Full Time

No of Positions: 1

ABOUT US

DHPL:

IT Department:

OUR STORY

DHPL is the daughter company of Hair & Compounds, Inc. located in California USA. After more than 22 years, together we have built a reputation for creating and providing human hair products in the high-end hair extension market known in Hollywood, Manhattan, London, Ontario, and a hundred more cities. Our culture values curiosity, experimentation, and learning.

JOB SUMMARY

Join our team as an entry-level Digital Marketing Specialist and learn how data, creativity, and experimentation fuel growth. You’ll work side-by-side with senior marketers, gaining hands-on experience in campaign execution, analytics, and strategy. We don’t expect you to be an expert yet—if you bring curiosity, basic digital know-how, and a willingness to learn, we’ll give you the training and mentorship to turn fundamentals into advanced skills.

JOB RESPONSIBILITIES

• Stay informed on social media trends (social-media algorithm updates / new helpful features) and share concise digests with the team.
• Research social media growth & engagement hacks to boost channel growth and increase conversions.
• Spot content trends on multiple platforms. Observe LinkedIn, Instagram, TikTok, X, Facebook, Reddit, and Quora for popular formats and hashtags, and report to the team what to try next.
• Study TikTok functionality—follow trending sounds and topics, and propose relevant growth tactics.
• Assist the Social Media Manager in strategy development, contributing ideas, gathering data, and preparing briefs.
• Maintain the social media content calendar, keeping upcoming posts aligned with launches, events, and campaigns.
• Curate user-generated content (UGC) and secure permissions before reposting to boost authenticity.
• Perform pre-publish QA checks on every post—verify links, tags, hashtags, and accessibility text.
• Manage community interactions—reply to comments, escalate issues, and work on brand-awareness opportunities.
• Run daily social-listening sweeps to capture brand mentions, competitor moves, and topical conversations, then flag insights to the team.
• Scrape and qualify leads from online directories, networks, and social platforms to feed the sales pipeline.
• Monitor key metrics in GA4 and Meta/LinkedIn/YouTube dashboards; compile weekly performance reports.
• Document and update simple SOPs for posting, moderation, and reporting to streamline future hand-offs.

QUALIFICATIONS

• Strong knowledge of digital marketing fundamentals.
• Proven experience in digital marketing projects is appreciable.
• Passion to learn new concepts in digital marketing.
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills
• Ability to manage multiple projects and prioritize tasks effectively
• A bachelor's degree in Marketing, Communications, Business, or a related field.

REPORT TO

 Social Media Manager (India), Marketing Manager (India)

WORK HOURS & BENEFITS

Our Management Approach:

We are an equal opportunity employer who believes in giving opportunities for growth in accordance with skills and attitude.

Benefits We Provide

• Office timings: 9 am to 5:30 pm, Monday to Friday.
• Probation Period: 6 Months
• Medical Insurance: 2.00 lac PA after 3 months of joining.
• Social Security includes Provident Fund and Gratuity on completion of 5 years of service as per the Tamil Nadu Factories Act.
• 10 days of paid leave and 8 casual leave days will be provided for the Year and public holidays.
• Industry: Personal Care Product Manufacturing