International Marketing & Business Development Executive

The International Marketing & Business Development Executive will be responsible for expanding the company’s global footprint through systematic country-wise lead generation, digital marketing, exhibition coordination, and data analytics. The role involves identifying potential distributors, engaging prospects, and supporting the sales pipeline through data-driven marketing and relationship building.

·      Generate and qualify leads from target countries using LinkedIn, export data portals, trade directories, and other digital tools.

·      Research potential distributors, OEM clients, and institutional buyers by product category and region.

·      Maintain a comprehensive database of country-wise and product-wise prospects.

·      Execute digital campaigns for international buyer engagement through LinkedIn, email, and other platforms.

·      Send bulk and targeted email campaigns, track engagement metrics, and maintain mailing lists.

·      Support online branding activities — product promotion, catalog circulation, and awareness campaigns.

·      Assist in pre-exhibition planning — target buyer identification, mailers, and appointment scheduling.

·      Manage post-exhibition lead data entry, categorization, and follow-up tracking through CRM/ERP.

·      Analyze international trade data and buyer behavior to identify new business opportunities.

·      Prepare periodic reports and dashboards highlighting lead conversion, country performance, and campaign ROI.

·      Maintain accurate and updated data of all leads and existing clients in the CRM/ERP system.

·      Transfer qualified leads to the respective Sales Department or Territory Manager for conversion.

·      Engage leads through consistent follow-up, professional communication, and product updates.

·      Build long-term business relationships with international clients and channel partners.

·      Bachelor’s or Master’s degree in International Business, Marketing, Commerce, or Life Sciences.

·      1–3 years of experience in international marketing or business development (medical devices or pharma preferred).

·      Strong proficiency in LinkedIn Sales Navigator, B2B portals and email marketing tools.

·      Excellent communication and writing skills in English.

·      Sound knowledge of MS Excel, Power BI(advantage) , and CRM tools

·      Analytical mindset, proactive approach, and attention to detail.