Inside Sales Executive

Job Title:

Function:

Location:

Reports to position:

Team Management Role: No

Job Purpose:

The Sales Executive / Program Advisor at NICMAR Digital Education will be responsible for executing the B2C sales strategy, managing customer interactions, and driving enrollments. This role requires a proactive approach in reaching out to potential students, engaging them effectively, and converting inquiries into enrollments.

Job Outline:

• Engage prospective students through inbound and outbound calls, providing detailed program information and resolving queries.
• Conduct follow-ups proactively to ensure maximum lead conversion and enrollment.
• Work closely with the sales leadership to meet and exceed individual sales targets and KPIs.
• Record and update customer interactions systematically using CRM tools.
• Support marketing initiatives by actively participating in promotional campaigns, webinars, and events.
• Provide feedback based on customer interactions to enhance sales strategies and program offerings.
• Ensure a customer-centric approach to deliveran outstanding enrolment experience.
• Continuously improve sales skillsand product knowledgethrough ongoing training and development sessions.

Job Specification:

Knowledge/Education:

• Bachelor’s degree in Business, Marketing, or a related discipline.
• Familiarity with sales techniques and CRM software is advantageous.

Specific Skills:

• Strong interpersonal and communication skills, with the ability to persuade and influence.

• Effective problem-solving capabilities and customer service orientation.
• Ability to manage time efficiently and handle multiple tasks.
• Comfortable with sales targets and working in a results-driven environment.
• Basic proficiency in sales data reporting and analytics.

Desirable Experience:

• 1-3 years of relevant experience in B2C sales, preferably within the EdTech, digital education, or related sectors.
• Proven track record in achieving sales targets and managing customer relationships.

Job Interface/Relationships:

Internal:

• Marketing & Branding teams
• Product Development teams
• Academic and Operations teams External:
• Prospective and enrolled students
• Digital marketing agencies(as required)

Key Responsibilities (% Time Spent):

• Customer Interaction and Sales Calls: 50%
• Lead Follow-ups and Conversion: 20%
• CRM and Sales Data Management: 15%
• Participation in Marketing and Promotional Activities: 10%
• Continuous Learning and Skill Development: 5%

Key Result Area - KPI Measures:

• Enrollment Conversion Rate: 30%
• Achievement of Individual Sales Targets: 30%
• Customer Satisfaction and Feedback Scores:20%
• CRM Accuracy and Timeliness: 10%
• Contribution to Team and Organizational Initiatives: 10%

Additional Input:

• High adaptability and willingness to learn.
• Commitment to maintaining professional integrity and NICMAR’s standards.