Business Development Executive

Executive: Outreach & BD:

Number of Positions:

Locations: Pune (MH), Jaipur (Rajasthan), Kolkata (WB), Chennai (TN)

Working:

Reporting to:

Job Purpose and Objective:

Executive: Outreach & BD

Key Result Areas (KRAs):

1. Strategic Execution of Outreach Initiatives:

• Implement targeted outreach and marketing strategies in alignment with NICMAR’s goals.
• Focus on direct engagement with prospective students to drive applications and enrolments.
• Execute outreach plans efficiently to meet or exceed individual targets.

1. Brand Representation:

• Represent the NICMAR brand consistently across all engagements and platforms.
• Ensure that all messaging aligns with NICMAR’s values and objectives.
• Maintain a strong personal connection with prospective students and partners to enhance brand perception.

1. Market Research and Opportunity Identification:

• Conduct market research to identify new opportunities for outreach and growth from K12 to UG market.
• Monitor competitor activities and market trends to inform outreach strategies.
• Provide insights and feedback on market conditions and student preferences to inform future campaigns.

1. Student Engagement and Conversion:

• Develop and implement strategies to engage prospective students across various touchpoints.
• Focus on increasing conversion rates from leads to applications to final enrolments.
• Track and report on engagement metrics, adjusting strategies to improve outcomes.

1. Partnership Building:

• Establish and nurture relationships with industry partners, alumni, and other key stakeholders.
• Collaborate with partners to create opportunities for student engagements and placements.
• Leverage partnerships to enhance NICMAR’s reach and reputation.

1. Independent Event Management:

• Plan and execute events, webinars, and outreach programs independently.
• Ensure successful delivery of events that align with NICMAR’s outreach objectives.
• Engage directly with the community and prospective students to promote NICMAR’s programs.

Experience Requirements:

• Experience:

  1 to 3 years of relevant experience in Outreach, Marketing, Business Development, or Student Engagement within the education domain.

• Travel:

  This role involves 80% travel to target campuses, external meetings, and events.