Influrencer marketing manager

Influencer Marketing Manager – Druve Media Pvt Ltd

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About the Role

Influencer Marketing Manager

full-time, on-site role at our South Bombay office

end-to-end influencer marketing strategy

If you’re ambitious, creative, detail-oriented, and ready to own your work with full accountability, this role will give you the platform to shine.

Key Responsibilities (KRAs)

1. Influencer Identification & Relationship Building

• Discover, evaluate, and onboard influencers, creators, and unique talents across Instagram, YouTube, Snapchat, X (Twitter), LinkedIn, ShareChat, Moj, and emerging platforms.
• Build authentic, long-term relationships with creators across multiple tiers:

• Nano

  (1K–10K),

  Micro

  (10K–100K),

  Mid-tier

  ,

  Macro

  ,

  Celebrities

  , and

  Niche Key Opinion Leaders (KOLs)

  .
• Create and maintain a well-organized internal creator database with updated metrics, interests, rates, categories, performance history, and content genres.
• Keep track of upcoming creators, rising talent, and viral personalities to ensure our influencer network always stays one step ahead of the industry.
• Maintain constant communication with creators for collaboration opportunities, paid partnerships, UGC content, barter campaigns, and long-term brand associations.

2. Campaign Strategy & End-to-End Execution

• Work closely with internal strategy, creative, and client-servicing teams to build culture-led influencer marketing strategies tailored to each client.
• Develop campaign ideas that align with:
• ✔ Brand identity
• ✔ Current market trends
• ✔ Platform algorithms
• ✔ Audience behavior
• Manage the full campaign workflow:

• Ideation → Influencer shortlisting → Pitching → Negotiation → Briefing → Content creation → Revisions → Approvals → Publishing.

• Ensure smooth communication between creators, internal teams, and clients at every stage.

• Guarantee high-quality content delivery within deadlines while maintaining brand consistency and campaign messaging.

• Troubleshoot and resolve issues related to deliverables, creator performance, approvals, or schedule conflicts.

3. Performance Tracking & Reporting

• Track campaign insights in real time, including:
• Reach
• Impressions
• Engagement rate
• Click-through rate
• Audience demographics
• Sentiment analysis
• Creator-wise performance breakdown
• Use analytics tools (Meta Business Suite, YouTube Studio, Google Analytics, CreatorIQ, or manual insights) to extract and interpret data.
• Provide detailed post-campaign reports with actionable insights, learnings, and suggestions for optimization.
• Present results clearly to clients, showcasing the impact of influencer strategies on brand goals, awareness, visibility, and revenue.
• Build predictive performance estimates for future campaigns based on historical data.

4. Negotiation, Coordination & Contract Management

• Negotiate influencer rates skillfully while balancing brand budgets and creator expectations.
• Prepare and manage documentation including:
• ✔ Creator contracts
• ✔ Deliverables lists
• ✔ Timelines
• ✔ Usage rights
• ✔ Licensing terms
• ✔ Payment cycles
• Ensure creators follow brand guidelines, legal standards, and disclosure rules (ASCI-compliant).
• Coordinate cross-functionally with creative teams, editors, designers, talent handlers, and client teams to maintain seamless workflow.
• Build trust by ensuring payments, invoicing, deliverables, and contracts are managed professionally and transparently.

5. Trendspotting & Innovation

• Stay updated with the newest viral moments, memes, platform updates, audio trends, editing styles, storytelling formats, and influencer categories.
• Suggest innovative campaign ideas, creator-led storytelling techniques, or niche content formats.
• Experiment with:
• ✔ UGC-driven marketing
• ✔ Meme-led amplification
• ✔ Short-format storytelling
• ✔ Web3 creator ecosystems
• ✔ AI-generated creator content
• ✔ Community-led brand activations
• Identify new opportunities such as live commerce, affiliate-led influencer campaigns, performance-based collaborations, and creator-brand ambassador programs.

About the Company – Druve Media Pvt Ltd

Digital & Influencer Marketing Agency

We specialize in:

✨ Influencer & Celebrity Marketing

✨ Digital Marketing (Meta, Google & YouTube Ads)

✨ Social Media Management

✨ Content & UGC Production

✨ Meme Marketing & Trend-based content

✨ PR, ORM & Reputation Building

✨ Web3, Crypto & Blockchain Marketing

✨ High-performance Execution for high-impact campaigns

With a strong network of creators, a trend-obsessed strategy team, and a young but sharp execution team, Druve Media is built for brands that want to do marketing the modern way — not just ads, but culture.

Role Expectations

• Collaborate proactively with creators, agency teams, and clients daily.
• Deliver campaigns with zero missed deadlines and high precision.
• Take full ownership of execution, performance outcomes, and reporting.
• Maintain clear, structured communication with clients and internal teams.
• Bring fresh ideas to every project, ensuring campaigns stay relevant.
• Handle pressure, multitasking, rapid changes, and fast-paced execution.
• Uphold professionalism, brand integrity, and strategic thinking in all interactions.

Qualifications

✔ 3–5 years of experience in influencer marketing, digital marketing, or talent management.

✔ Strong communication skills — written, verbal & presentation.

✔ Proven experience managing creators, deliverables, and brand expectations.

✔ Strong negotiation skills with an understanding of influencer pricing.

✔ Deep knowledge of social analytics, content formats, and platform algorithms.

✔ Ability to handle multiple campaigns simultaneously without errors.

✔ Experience with UGC production, PR-led influencer campaigns, and celebrity collaborations is a plus.

✔ Bachelor’s degree in Marketing, Media, Mass Communication, PR, Management, or similar field preferred.

Why Join Druve Media?

✨ Work with top Indian creators, celebrities & brand teams.

✨ A creative, open, young, and fun work culture.

✨ Take ownership of projects from Day 1.

✨ Direct involvement in high-visibility campaigns seen by millions.

✨ Rapid growth opportunities within the organization.

✨ A team that values creativity, originality, and experimentation.

At Druve Media, we believe marketing shouldn’t just be smart — it should be stupidly creative, culturally relevant, and unforgettable. If you're someone who enjoys breaking norms, experimenting with ideas, and building campaigns that p

eople remember, this is the place for you.

Apply Now

harsh@druvemedia.in

Subject:

• If you’re ready to make marketing a little more idiotic — in the most creative and impactful way possible — we’d love to meet you.