Influencer Marketing Specialist

Senior Executive – Influencer Marketing & Partnerships

Influencer Marketer

Key Responsibilities:

• Influencer Strategy & Selection

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• Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.

• Partnership Development & Negotiation

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• Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.

• Campaign Execution & Management

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• Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.

• Relationship Management

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• Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.

• Performance Monitoring & Analytics

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• Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.

• Cross-functional Collaboration

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• Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.

• Industry & Trend Analysis

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• Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.

• Reporting & Presentations

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• Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

Qualifications & Requirements:

• 5+ years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency environment.
• Proven ability to lead influencer campaigns from ideation to execution.
• Strong negotiation skills and experience in influencer contract management.
• Excellent communication and relationship-building abilities.
• Data-driven mindset with a strong grasp of influencer marketing metrics and tools.
• Passionate about content, social platforms, and digital culture.