Influencer Marketing Specialist

Job description

Experience

0.6 to 2 Years

Job Summary

The candidate will be responsible for overseeing and executing influencer marketing campaigns for the company. This role requires a deep understanding of the influencer landscape and an ability to build strong relationships with influencers to deliver successful campaigns. He/she will work closely with the marketing, social media, and content teams to develop and execute influencer campaigns that align with the company's brand and business goals.

Roles & Responsibilities

• Develop and execute influencer marketing campaigns to drive brand awareness, engagement, and sales
• Identify and recruit influencers that align with the brand's values and target audience
• Develop and maintain strong relationships with influencers to ensure successful collaboration and campaign delivery
• Manage influencer outreach, negotiation, and contract agreements
• Create campaign briefs and ensure all content aligns with brand messaging and guidelines
• Analyze and report on campaign performance, making data-driven recommendations for future campaigns
• Keep up-to-date with industry trends and innovations in influencer marketing to ensure campaigns remain fresh and relevant.

Key Skills required

• Bachelor's degree in marketing, communications, or a related field
• 1+ year of experience in influencer marketing, preferably in Advertising agency.
• Strong understanding of social media platforms and influencer landscape
• Excellent written and verbal communication skills
• Creative and strategic thinker
• Strong analytical and problem-solving skills