Influencer Marketing Manager

About ZEVO360

skills, habits, relationships, and life choices

UI/UX Designer

What would you do as Influencer Marketing Manager:

strategic and creative Influencer Marketing Manager

Key Responsibilities:

• Influencer Strategy:

  Define and execute the influencer marketing roadmap across Instagram, YouTube, parenting communities, and other digital channels, with a clear focus on

  app downloads, engagement, and subscriber growth

  .
• 
  

• Campaign Ideation:

  Conceptualize and launch high-impact influencer and parent-led campaigns that resonate with families, create cultural relevance, and drive measurable results.
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• Content Leadership:

  Oversee influencer collaborations, reels, UGC, and branded content—ensuring alignment with

  Zevo’s mission and brand voice

  .
• 
  

• Trend Spotting:

  Research parenting content trends, competitor playbooks, and influencer best practices to keep Zevo ahead of the curve.
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• Community Partnerships:

  Collaborate with parenting coaches, psychologists, early learning experts, and mom/dad influencers to create authentic and trusted brand visibility.
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• Negotiation & Relationship Management:

  Lead negotiations with influencers, agencies, and talent managers to secure

  cost-effective, high-impact collaborations

  while fostering long-term relationships.
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• Event Marketing:

  Plan and execute

  virtual parenting webinars, offline meetups, and influencer-led community events

  to deepen brand engagement.
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• Cross-Functional Collaboration:

  Work closely with performance marketing, content, design, and product teams to integrate influencer marketing with larger brand campaigns.

Analytics & Optimization: