Dancing Numbers

15 Job openings at Dancing Numbers
Cold Email Strategist for Gurgaon(Deliverability and Smartlead) Gurugram,Haryana,India 3 years Not disclosed Remote Full Time

Job Title: Cold Email Strategist (Deliverability & Smartlead Expert) Location: Remote Job Type: Full-Time / Contract Reports To: Head of Growth / Marketing Director About the Role: We are seeking a highly skilled and data-driven Cold Email Strategist to lead our outbound email campaigns across various markets. You will be responsible for strategizing, executing, and optimizing cold email outreach using tools like Smartlead , with a strong emphasis on deliverability, domain/IP reputation , and compliance . Your work will directly influence lead generation and sales pipeline growth. Key Responsibilities: Design and implement cold email campaigns using Smartlead or similar tools, optimizing for deliverability and response rates . Set up and manage email seed lists , A/B tests, and inbox placement monitoring tools. Develop and execute comprehensive email warm-up strategies for new domains/IPs to maintain sender reputation. Manage and monitor domain reputation , IP health , DNS records (SPF, DKIM, DMARC), and blacklist status. Ensure all email content meets CAN-SPAM, GDPR , and other compliance standards to avoid spam traps and penalties. Collaborate with content teams to create high-performing cold email sequences that resonate with target audiences. Analyze campaign performance metrics (open rates, click-throughs, replies, bounce rates) and optimize accordingly. Implement segmentation, personalization, and automation strategies to scale outreach efforts. Troubleshoot deliverability issues and propose solutions in real-time. Requirements: Proven experience (3+ years) in cold email marketing , especially at scale. Hands-on experience with Smartlead , Lemlist, Instantly, Mailreach, or similar outreach platforms. Strong understanding of email infrastructure : DNS setup, warm-up tools, inbox rotation, SMTPs, etc. Familiarity with seed list testing , inbox placement tools (e.g., GlockApps, MailTester, Folderly). Deep understanding of email deliverability factors and reputation management (domain/IP, blacklist monitoring). Experience with email content compliance and knowledge of international email marketing laws. Strong analytical skills and ability to interpret complex campaign data to drive performance. Excellent written communication and project management skills. Nice to Have: Experience with CRM tools and lead enrichment workflows. Copywriting or conversion-focused messaging skills. Familiarity with sales enablement and pipeline acceleration strategies. What We Offer: Competitive compensation Flexible remote work schedule Opportunity to work with a fast-growing and innovative team Access to premium tools and professional development resources Show more Show less

Clay Expert – Lead Automation & Enrichment Specialist Gurugram,Haryana,India 0 years Not disclosed Remote Full Time

Job Title: Clay Expert – Lead Automation & Enrichment Specialist Location: Remote Type: Full-Time / Contract Reports To: Head of Growth / Marketing Ops Lead About the Role: We are looking for a detail-oriented and technically skilled Clay Expert to help automate and optimize our outbound lead generation workflows. In this role, you'll be responsible for using Clay.com to build dynamic lead lists, enrich contact data, and create scalable outbound systems. You’ll collaborate with the growth, sales, and data teams to create high-quality pipelines that convert. Key Responsibilities: Design and maintain complex Clay workflows for lead sourcing, enrichment, and segmentation . Integrate Clay with tools like Smartlead, Apollo, HubSpot, Lemlist, Instantly, Google Sheets , and other APIs. Build logic-driven automation using filters, AI steps, conditionals, and external API connectors. Identify and integrate data enrichment sources (e.g., LinkedIn, Clearbit, Crunchbase, Apollo, etc.). Set up automated lead scoring, deduplication, and cleaning processes within Clay. Monitor workflow performance and continuously optimize for speed, accuracy, and relevance. Collaborate with marketing/sales to align lead generation strategies with ICPs and campaign goals. Maintain best practices for data hygiene, compliance, and enrichment integrity. Requirements: 2+ years of hands-on experience with Clay.com in a growth, marketing ops, or sales ops context. Proven ability to set up and optimize multi-step enrichment and automation flows using Clay’s features. Strong understanding of B2B lead generation, data enrichment , and outreach strategy. Experience with integrating APIs and using platforms like Zapier, Make.com, or native webhooks. Familiarity with outbound tools (Smartlead, Instantly, Lemlist) and CRMs (HubSpot, Salesforce). Analytical mindset with the ability to troubleshoot and improve workflow performance. Excellent communication skills and attention to detail. Nice to Have: Familiarity with AI enrichment steps and using tools like GPT within Clay. Experience working with large datasets and B2B contact databases. Previous experience in SaaS, growth hacking, or sales automation. What We Offer: Competitive compensation Flexible remote work schedule Work with a fast-paced, forward-thinking growth team Access to premium tools and ongoing training resources Show more Show less

Influencer Marketing Expert Gurugram,Haryana,India 3 years Not disclosed On-site Full Time

Job Description of Influencer Marketing Expert – Micro, Macro & Massive Impact :- About the Role :- We’re on the lookout for a dynamic Influencer Marketing Expert – Micro, Macro & Massive Impact who lives and breathes creator culture. From scouting rising micro-influencers to managing headline-grabbing macro collabs, you’ll be the driving force behind our influencer-led campaigns. If you’ve worked with D2C brands and know how to turn likes into loyalty and content into conversions, let’s make some magic. 🎯 What You'll Be Doing :- Own and execute end-to-end influencer campaigns — from outreach to reporting. Identify, engage, and manage micro and macro influencers across platforms like Instagram, YouTube, and beyond. Negotiate deliverables, timelines, and contracts with influencers and influencer marketing agencies. Collaborate with internal teams (brand, content, social, and performance) to craft campaigns that align with our brand voice and business goals. Track performance, monitor KPIs, and analyse results to fine-tune strategy and ROI. Stay on top of trends in the creator economy — spotting the next big names before they trend. 👀 What We’re Looking For :- 3+ years of hands-on experience managing influencer campaigns for D2C brands. Proven ability to work with both micro and macro influencers, and juggle multiple campaigns with grace. Strong experience coordinating with influencer marketing agencies and content partners. Excellent verbal and written communication skills in fluent English — you’re as comfortable on calls as you are with campaign briefs. Creative thinker with a data-driven mindset — you can spot what’s working and know how to scale it. Outgoing personality with strong negotiation and relationship-building skills. Strong organizational skills and attention to detail — managing deliverables, timelines, and results like a pro. Show more Show less

Influencer Marketing Manager Gurugram,Haryana,India 5 years Not disclosed On-site Full Time

Job Summary: We are seeking a creative, results-driven Influencer Marketing Manager to lead our influencer marketing strategy and campaigns. You will be responsible for identifying and building relationships with influential personalities across relevant platforms, negotiating partnerships, managing campaigns, and measuring performance. The ideal candidate is highly organized, stays on top of trends, and has a passion for social media and brand storytelling. Key Responsibilities: Develop and execute influencer marketing strategies to drive brand awareness, engagement, and conversions. Strong focus on Marketplaces Like Amazon, Flipkart, Meesho and Quick Commerce Platforms like Blinkit, Instamart, Zepto Identify, vet, and build long-term relationships with influencers across platforms (Instagram, YouTube, Facebook , Linkedin etc.). Negotiate contracts and manage influencer collaborations, including deliverables, timelines, and payment. Coordinate content creation, ensuring it aligns with brand voice, messaging, and compliance standards. Track and analyze campaign performance metrics (engagement, reach, ROI, etc.) and optimize accordingly. Maintain a database of influencers, campaign results, and best practices. Stay current on influencer trends, tools, industry changes, and competitor activity. Requirements: Bachelor's degree in Marketing, Communications, PR, or a related field. 2–5 years of experience in influencer marketing or social media marketing. Strong understanding of social platforms and influencer ecosystems. Excellent communication, negotiation, and project management skills. Proficiency with influencer marketing tools (e.g., CreatorIQ, GRIN, Upfluence) is a plus. Creative thinker with attention to detail and analytical skills. Ability to work independently and collaboratively in a fast-paced environment. Preferred Qualifications: Experience working in D2C Industry is a must . Familiarity with affiliate marketing and performance-based campaigns. Existing network of influencer contacts. Show more Show less

Email deliverability Specialist for Gurgaon Gurugram,Haryana,India 0 years Not disclosed On-site Full Time

* Implementation of fixes and recommendations from deliverability audit * Monitoring deliverability KPIs on a retainer basis and sending weekly deliverability reports * Managing IP and domain reputation * DNS & authentication protocols (e.g., SPF, DKIM, DMARC, BIMI) * Take all active/reactive measures to ensure healthy email open rates * Reducing spam score and removal from Blacklist * Signing feedback loop with ISP (Google Postmaster, Microsoft SNDS, ReturnPath, Yahoo/AOL) *Experience of working in Affiliate Industry is a must *Must handled Multiple domains (upto 100 domains) *Can build a system which can handle daily volumes of Min 3 Millions EMails per day *defined Strategy of Gmail, Yahoo/AOL, Cables etc *Experience with tools like Ongage, Salesforce,Power MTA, SparkPost is a must Show more Show less

Outbound Sales Executive Gurugram,Haryana,India 3 years None Not disclosed On-site Full Time

We’re on the hunt for a seasoned Outbound Sales Executive who’s been there, done that – especially in the US market. If you thrive in international sales environments and love the energy of outbound selling, let’s talk! 🌎 What You'll Be Doing: Drive outbound sales campaigns targeting the US market with precision, personality, and purpose. Build strong client relationships over the phone – pitch, present, and close deals like a pro. Understand client needs and position our offerings to solve real business problems. Achieve and exceed sales targets – because mediocrity just isn’t your thing. Maintain a clean, updated CRM with call logs, lead status, and follow-ups. Collaborate with marketing and product teams to refine the sales approach based on market feedback. 🧠 What You Bring to the Table: 3+ years of proven success in international sales and outbound calling. Strong exposure to the US market – buyer psychology, and what makes American clients tick. Excellent verbal communication with a neutral to strong US accent – clear, confident, and persuasive. Tech-savvy and comfortable using CRMs and outbound diallers. 💼 What We Offer: A dynamic hybrid work model: 3 days in our Gurgaon office (Night Shift), 2 days from your cozy home desk. Competitive compensation, incentives, and performance bonuses. Career growth opportunities within a rapidly scaling organization. Collaborative and fun-loving sales team that celebrates every win.

Quick Commerce Ads Specialist/Performancemarketing for Gurgaon Gurugram,Haryana,India 5 years None Not disclosed Remote Full Time

Job Title: Quick Commerce Ads Specialist Location: [Remote/On-site – specify location] Department: Performance Marketing / E-commerce Reports to: Marketing Manager / Head of Growth Job Overview: We are looking for a data-driven and creative Quick Commerce Ads Specialist to manage and optimize advertising campaigns across quick commerce platforms such as Blinkit, Swiggy Instamart, Zepto, BigBasket, and Dunzo . You will be responsible for developing and executing paid media strategies to increase product visibility, boost conversion rates, and drive profitable growth. Key Responsibilities: Plan, execute, and optimize ad campaigns across quick commerce platforms (Blinkit Ads, Instamart Promotions, Zepto Sponsored Listings, etc.) Liaise with platform account managers to leverage ad credits, betas, and promotional opportunities. Monitor campaign performance metrics: CTR, ROAS, CVR, CPM, ACoS, etc. Conduct keyword research, audience segmentation, and competitor analysis. Coordinate with content/design teams for creative development (banners, copy, product shots). Regularly A/B test ad formats, creatives, and placements. Allocate budgets effectively across platforms and SKUs based on ROI. Build dashboards and generate performance reports for internal and external stakeholders. Stay updated on platform changes, algorithm updates, and new ad features. Requirements: 2–5 years of experience in performance marketing, preferably with focus on quick commerce or marketplace ads (Amazon, Flipkart, etc.) Hands-on experience with advertising dashboards on Blinkit, Instamart, Zepto, or similar. Strong analytical skills and experience with Excel/Google Sheets, Looker Studio, or other BI tools. Ability to work cross-functionally with category, design, and sales teams. Excellent communication and negotiation skills. Bachelor’s degree in Marketing, Business, or related field. MBA is a plus. Preferred Skills: Experience managing ads on other marketplaces (Amazon, Flipkart, BigBasket). Familiarity with FMCG or D2C brands. Understanding of regional language targeting and hyperlocal promotions. Knowledge of attribution modeling and third-party analytics tools. What You’ll Get: Exposure to India's fastest-growing e-commerce channels. Direct impact on sales growth and brand performance. Collaborative and agile work environment. Competitive salary + performance bonuses.

SEO Executive – E-commerce Specialist Gurugram,Haryana,India 4 years None Not disclosed On-site Full Time

Job Overview: We are seeking a highly skilled SEO Executive with a strong specialization in eCommerce businesses. The ideal candidate will have deep expertise in Technical SEO, strong command over WordPress and Shopify platforms, and solid working knowledge of HTML/CSS. You will be responsible for planning, executing, and managing SEO strategies across multiple projects including eCommerce, SaaS, and service-based websites. Key Responsibilities: • Lead and implement advanced technical SEO strategies: site audits, crawl optimization, indexation, structured data, Core Web Vitals, canonicalization, and internal linking. • Optimize and manage websites built on WordPress and Shopify, ensuring SEO best practices are integrated at the theme, plugin, and content levels. • Collaborate with developers to ensure clean code, fast load times, and SEO-compliant markup using HTML/CSS. • Conduct in-depth keyword research and develop SEO content strategies tailored for eCommerce, SaaS, and service-oriented domains. • Analyze and report SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog. • Identify SEO growth opportunities across category pages, product listings, blogs, landing pages, and internal site structures. • Execute and monitor ongoing on-page, off-page, and technical SEO initiatives across multiple web properties. • Collaborate with content, design, and dev teams to drive unified, ROI-focused execution. • Monitor algorithm updates and adjust strategies proactively. Requirements: • Minimum 4 years of proven SEO experience, with at least 2 years focused on eCommerce SEO. • Strong technical SEO expertise, with demonstrable experience resolving crawl/indexation issues, schema setup, page speed optimization, etc. • Advanced proficiency with WordPress and Shopify platforms. • Hands-on experience with HTML/CSS, ability to read and modify frontend structure for SEO impact. • Deep understanding of SEO for different business models: eCommerce, SaaS, and services. • Excellent command of SEO analytics tools: GA4, GSC, Ahrefs, SEMrush, Screaming Frog. • Ability to handle multiple projects in parallel with precision and clarity. • Strong documentation, communication, and reporting skills. Preferred

Influencer Marketing Manager gurugram,haryana,india 5 years None Not disclosed On-site Full Time

Job Summary: We are seeking a creative, results-driven Influencer Marketing Manager to lead our influencer marketing strategy and campaigns. You will be responsible for identifying and building relationships with influential personalities across relevant platforms, negotiating partnerships, managing campaigns, and measuring performance. The ideal candidate is highly organized, stays on top of trends, and has a passion for social media and brand storytelling. Key Responsibilities: Develop and execute influencer marketing strategies to drive brand awareness, engagement, and conversions. Strong focus on Marketplaces Like Amazon, Flipkart, Meesho and Quick Commerce Platforms like Blinkit, Instamart, Zepto Identify, vet, and build long-term relationships with influencers across platforms (Instagram, YouTube, Facebook , Linkedin etc.). Negotiate contracts and manage influencer collaborations, including deliverables, timelines, and payment. Coordinate content creation, ensuring it aligns with brand voice, messaging, and compliance standards. Track and analyze campaign performance metrics (engagement, reach, ROI, etc.) and optimize accordingly. Maintain a database of influencers, campaign results, and best practices. Stay current on influencer trends, tools, industry changes, and competitor activity. Requirements: Bachelor's degree in Marketing, Communications, PR, or a related field. 2–5 years of experience in influencer marketing or social media marketing. Strong understanding of social platforms and influencer ecosystems. Excellent communication, negotiation, and project management skills. Proficiency with influencer marketing tools (e.g., CreatorIQ, GRIN, Upfluence) is a plus. Creative thinker with attention to detail and analytical skills. Ability to work independently and collaboratively in a fast-paced environment. Preferred Qualifications: Experience working in D2C Industry is a must . Familiarity with affiliate marketing and performance-based campaigns. Existing network of influencer contacts.

Influencer Marketing Manager gurugram,haryana,india 2 - 5 years INR Not disclosed On-site Full Time

Job Summary: We are seeking a creative, results-driven Influencer Marketing Manager to lead our influencer marketing strategy and campaigns. You will be responsible for identifying and building relationships with influential personalities across relevant platforms, negotiating partnerships, managing campaigns, and measuring performance. The ideal candidate is highly organized, stays on top of trends, and has a passion for social media and brand storytelling. Key Responsibilities: Develop and execute influencer marketing strategies to drive brand awareness, engagement, and conversions. Strong focus on Marketplaces Like Amazon, Flipkart, Meesho and Quick Commerce Platforms like Blinkit, Instamart, Zepto Identify, vet, and build long-term relationships with influencers across platforms (Instagram, YouTube, Facebook , Linkedin etc.). Negotiate contracts and manage influencer collaborations, including deliverables, timelines, and payment. Coordinate content creation, ensuring it aligns with brand voice, messaging, and compliance standards. Track and analyze campaign performance metrics (engagement, reach, ROI, etc.) and optimize accordingly. Maintain a database of influencers, campaign results, and best practices. Stay current on influencer trends, tools, industry changes, and competitor activity. Requirements: Bachelor&aposs degree in Marketing, Communications, PR, or a related field. 25 years of experience in influencer marketing or social media marketing. Strong understanding of social platforms and influencer ecosystems. Excellent communication, negotiation, and project management skills. Proficiency with influencer marketing tools (e.g., CreatorIQ, GRIN, Upfluence) is a plus. Creative thinker with attention to detail and analytical skills. Ability to work independently and collaboratively in a fast-paced environment. Preferred Qualifications: Experience working in D2C Industry is a must . Familiarity with affiliate marketing and performance-based campaigns. Existing network of influencer contacts. Show more Show less

Videographer gurugram,haryana,india 0 years None Not disclosed On-site Full Time

Job Summary: We are looking for a talented and creative Videographer to join our team in Gurugram. The ideal candidate should have the experience in shooting, editing, and producing high-quality video content. You will be responsible for capturing and delivering engaging video content that aligns with our brand's voice and marketing goals. Key Responsibilities: • Plan, shoot, and edit high-quality video content for marketing, social media, events, and internal use. • Collaborate with the creative and marketing teams to conceptualize and execute video ideas. • Set up and operate various production equipment including cameras, audio, lighting, and gimbals. • Edit raw footage into polished videos using editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. • Ensure all videos are on-brand, consistent in terms of style, quality, and tone. • Manage and organize video assets and maintain video archive. • Stay updated with industry trends, techniques, and equipment. Requirements: • Proficient in video editing software like Adobe Premiere Pro, After Effects, Final Cut Pro, etc. • Strong knowledge of camera operations, lighting techniques, and sound equipment. • Ability to work both independently and collaboratively in a fast-paced environment. • Good understanding of storytelling, pacing, and visual composition. • A creative mindset with attention to detail and problem-solving skills. • Portfolio or showreel demonstrating recent videography work is mandatory.

Content Creator - Anchor - Host gurugram,haryana,india 0 years None Not disclosed On-site Full Time

We’re Hiring: Content Creator & Brand Face! 🌍 Are you charismatic, confident on camera, and obsessed with social media? Sleepsia is looking for a dynamic Content Creator to host engaging reels, shorts, and content that inspires our global community. 🎬 Your Role: – Be the face of Sleepsia on social – Shoot fun, informative, and trendy videos – Help shape our brand’s personality with your energy 🎯 Who You Are: – Great on-camera presence – Fluent in social trends & storytelling – Passionate about building brand image and creating content that clicks Let’s turn your efforts into stories worth sharing! 📲 Please NOTE - THIS ROLE IS FULL-TIME & WORK FROM OFFICE!

Google Adwords/Bing Adwords Expert for Gurgaon gurugram,haryana,india 3 years None Not disclosed Remote Full Time

Company Description Dancing Numbers is a company that automates importing, exporting, and deleting bulk data from QuickBooks Desktop, saving human power and time, and reducing errors. Our tool helps with single or bulk transactions conversion to/from accounting software. Follow us on Facebook: https://www.facebook.com/dancingnumbers/. Add us on Twitter: @dancingnumbers_ Role Description This is a full-time hybrid role, based in Gurugram, with flexibility for some remote work. As a Google Adwords/Bing Adwords Expert, you will be responsible for managing and optimizing our client's PPC campaigns on Google and Bing Ads to achieve business objectives. You will track and analyze the performance of campaigns, communicate with clients on a regular basis, and collaborate with the internal team on campaign strategy and execution. Qualifications 3+ years of experience in Google Ads and Bing Ads management with a proven track record of success in managing campaigns and driving results Ability to create and launch campaigns, conduct keyword research, and optimize bids to achieve clients' performance goals Experience with Google Analytics and other PPC analytics tools Strong attention to detail and analytical skills Excellent communication and client management skills Self-starter with the ability to manage multiple clients and campaigns simultaneously Bachelor's degree or higher in marketing, advertising, or a related field Google Ads and Bing Ads Certifications preferred

Employee Monitoring Specialist haryana 2 - 6 years INR Not disclosed On-site Full Time

Role Overview: As an Employee Monitoring Specialist, you will be responsible for overseeing and managing employee activity monitoring systems to ensure compliance with company policies, enhance productivity, and protect sensitive information. You should have experience with monitoring tools such as Teramind, ActivTrak, or similar platforms, data analysis, and compliance management. Key Responsibilities: - Administer and manage employee monitoring software (e.g., Teramind, ActivTrak, etc.) to track user activity, system access, and data handling. - Monitor, review, and analyze employee activity reports to identify anomalies, suspicious behaviors, or policy violations. - Work closely with compliance, HR, and IT departments to investigate incidents, prepare reports, and recommend corrective actions. - Ensure that monitoring activities comply with company policies, data privacy regulations, and legal standards. - Develop and maintain monitoring dashboards, alerts, and reporting mechanisms for leadership. - Assist in drafting and updating company policies related to acceptable use, data handling, and system access. - Conduct audits and periodic reviews of employee system usage, application access, and document handling. - Train relevant stakeholders on monitoring systems, security best practices, and compliance requirements. - Maintain accurate and secure records of monitoring activities, incidents, and resolutions. - Stay current on best practices, industry trends, and evolving regulations related to employee monitoring and data protection. Qualifications Required: - Bachelor's degree in Information Technology, Cybersecurity, Business Administration, or a related field. - 2+ years of experience in employee monitoring, IT compliance, or cybersecurity. - Hands-on experience with monitoring platforms like Teramind, ActivTrak, Veriato, or similar. - Strong understanding of data privacy laws, including GDPR, HIPAA, or other relevant regulations. - Excellent analytical, problem-solving, and communication skills. - Ability to handle sensitive and confidential information with discretion and integrity. Any additional details of the company: The job prefers candidates who have certifications in IT security, compliance, or data privacy (e.g., CIPP, CISSP, CISM, CompTIA Security+), experience working in a regulated industry (e.g., finance, healthcare, or SaaS), and familiarity with incident response and investigation processes.,

Retention & Lifecycle Marketing Specialist (D2C / E-commerce) gurugram,haryana,india 7 years None Not disclosed On-site Full Time

Job Title: Retention & Lifecycle Marketing Specialist (D2C / E-commerce) 📍 Location: Gurgaon (5 Days work from office) 🏢 Brand Type: D2C Consumer Brand (Home / Wellness / Lifestyle / FMCG / Fashion) 💼 Experience: 3–7 years 🚀 About the Role We’re looking for a Retention Specialist who can turn one-time buyers into lifelong loyalists. You’ll own the customer lifecycle — from first purchase to repeat, reactivation, and advocacy — across channels like WhatsApp, RCS, SMS, and Email. If you live and breathe CleverTap, MoEngage, WebEngage, or similar platforms, know how to segment users by behaviour, and can design personalized automations that move the needle on repeat revenue and LTV, this role is for you. 🎯 Key Responsibilities 1️⃣ Lifecycle Strategy & Retention KPIs Define and execute retention, repeat purchase, and churn reduction strategy for the brand. Build customer journeys from new signup → first purchase → second purchase → subscription / reactivation. Own metrics like Repeat Purchase Rate (RPR), LTV, Churn, Cohort Retention, and WhatsApp CTR/CR. 2️⃣ Workflow Design & Automation Build and optimize automated workflows on tools like CleverTap, MoEngage, WebEngage, or OneSignal. Design WhatsApp & SMS automation flows — abandoned cart, COD confirmation, delivery reminders, feedback, win-back, UGC collection, etc. Set up RCS campaigns with rich media for transactional & promotional pushes. Manage email marketing flows (welcome, nurture, win-back, product education, reorder triggers). 3️⃣ Personalization & Segmentation Create dynamic user segments based on recency, frequency, and monetary (RFM) behavior. Experiment with audience micro-cohorts — e.g., 0-30 day buyers vs 90-day lapsers. Apply event tracking & data triggers for real-time engagement (e.g., viewed but not purchased, COD cancelled, product out-of-stock alert). 4️⃣ Analytics, Reporting & Experiments Set up weekly dashboards for retention KPIs. Run A/B tests on communication, incentives, and channels. Collaborate with product, growth, and CRM teams for cross-sell / upsell models. Translate data insights into actionable campaigns. 5️⃣ Collaboration Work closely with Performance Marketing, Product, and Customer Support teams to sync acquisition → retention messaging. Partner with creative / content to ensure messaging tone fits brand voice. Coordinate with MarTech / Tech to maintain API, CRM, and data integrations. 🧩 Must-Have Skills 3–7 years of experience in CRM / Retention / Lifecycle Marketing for a D2C or e-commerce brand. Hands-on experience with CleverTap, MoEngage, WebEngage, or equivalent platforms. Proficient in WhatsApp Business API flows (yellow.ai, Interakt, Gupshup, etc.) and SMS / RCS campaign management. Strong understanding of customer segmentation, automation logic, and data triggers. Working knowledge of Google Sheets, GA4, Looker Studio, or Mixpanel for funnel & retention analysis. Good communication, copywriting sense, and ability to brief creative teams. ⚙️ Good-to-Have Skills Experience with Shopify / WooCommerce / Magento CRM integrations. Familiarity with email design tools (Mailmodo, Klaviyo, HubSpot, etc.). Understanding of push notifications, in-app messaging, and referral automation. Exposure to AI-driven recommendation engines for product personalization. 📈 Success Metrics Increase Repeat Purchase Rate by X% in 90 days. Improve Cohort Retention (D30/D60). Grow WhatsApp CTRs and conversion rates. Reduce churn / reactivation cost. Improve Customer Lifetime Value (CLV). ❤️ Why Join Opportunity to build the retention stack of a fast-growing D2C brand from the ground up. Work with a performance-driven team passionate about automation, personalization, and data-driven growth. Fast decision cycles, full ownership, and room to experiment