Influencer Marketing Manager

Location- Gurgaon

Experience- 4 to 10 yrs (relevant approx 3yrs)

Industry- Retail, Beauty, FMCG,FMCD, Ecommerce

Platforms usage:

• Proficient in knowledge & usage of 3rd Party Influencer management tools
• Should be well versed with Influencer management Software (Free & Paid)
• Well versed in Affiliates marketing for Influencer marketing
• Should be updated on the latest trends in Influencer Marketing
• Well versed with usage “Video Analysis Software” like VidQ
• Knowledge of ORM & Response management

Role and Responsibility

• Responsible for Influencer relationship management
• Owns relationship across both Non Tech influencers across Instagram & You tube
• Genres: Lifestyle, Travel, Fashion, Photography, Food, Dance, Music
• Can manage campaigns across all phases & diff price segments
• Build & drive overall influencer strategy across Multiple Influencer Tiers & Passion points
• Can manage Influencer Agencies & has understanding of Vendor & agency working management
• Needs toIdentify, recruit & manage new potential upcoming Influencers
• Well versed with Product Knowledge, Specifications of smartphones
• Has a strong understanding of Content management, trends

Skill set

• Should have a flair for numbers & data
• Can work independently and across Multiple stakeholders
• Good Communication, Presentation & Analytical Skills
• Can work independently and across Multiple stakeholders