Influencer Marketing Manager – Health & Wellness Category - JG

Experience:

Employment Type:

Industry:

About The Company

health, nutrition, and wellness industry

Key Responsibilities

Influencer Discovery & Outreach

• Identify and onboard relevant creators across Instagram, YouTube, Facebook, X (Twitter), and other emerging social media platforms in the health, fitness, lifestyle, food, and wellness categories.
• Build and maintain long-term relationships with influencers, creators, and marketing agencies.
  

Campaign Execution

• Plan and execute influencer marketing campaigns aligned with brand goals and communication strategy.
• Brief influencers on campaign objectives, brand tonality, and creative guidelines.
• Ensure timely execution and delivery of influencer content across platforms.
  

Content & Performance Management

• Monitor influencer content for compliance with brand messaging, tone, and visual standards.
• Track and analyze campaign performance across all platforms (reach, engagement, CPV, CTR, conversions).
• Generate insights and recommendations to optimize future campaigns and ROI.
  

Budget & Operations

• Manage influencer budgets, negotiations, and cost efficiency.
• Coordinate contracts, invoices, and payments with internal teams and external partners.
  

Innovation & Trends

• Stay updated on social media and influencer marketing trends, new formats, and emerging platforms.
• Suggest creative influencer initiatives such as collaborations, challenges, product reviews, and tutorials to enhance brand reach.
  

Qualifications & Skills

• Minimum 3 years of experience in influencer marketing, preferably in D2C, FMCG, or wellness brands.
• Strong understanding of the social media ecosystem and influencer landscape in India.
• Excellent communication, relationship management, and negotiation skills.
• Analytical and data-driven with experience in tracking campaign metrics and ROI.
• Passion for health, fitness, nutrition, and wellness (a strong plus).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.