Influencer Marketing Executive

We Are Hiring

Influencer Marketing Executive

We are seeking a dynamic and results-driven Influencer Marketing Executive with an experience of 1-2 years to execute influencer marketing campaigns.

Role Summary

Job title:

Influencer Marketing Executive

Years of Experience:

1-2 years

Working Model:

Hybrid (Gurugram, India)

Key Responsibilities (Folks, please read this carefully)

The ideal candidate will bring a proven track record of executing diverse influencer campaigns, strong negotiation skills, and a creative yet analytical mindset. With a keen eye for spotting and nurturing digital talent, you will play a critical role in elevating brand's presence across platforms like YouTube and Instagram.

1. Influencer Marketing Strategy & Execution

• Plan, strategize, and execute influencer campaigns, including brainstorming content ideas, influencer screening, and coordinating timely execution.
• Identify, onboard, and manage a mix of influencers (Category A, B, Micro, Nano) for paid and barter collaborations.
• Onboard and manage new and existing influencers for product launches, awareness campaigns, referral programs, and international blogger collaborations.
• Design tailored programs to acquire and retain influencers while ensuring smooth onboarding.

2. Influencer Relationship Management

• Build and maintain long-term, meaningful relationships with influencers across categories such as Beauty, Wellness, Lifestyle, Fitness, etc.
• Periodically review and upgrade influencer associations based on performance and brand goals.

3. Performance Monitoring & Reporting

• Monitor and evaluate influencer partnerships using performance metrics like engagement, traffic, and conversions.
• Conduct competitive benchmarking to ensure maximum share of voice for the brand on social media.
• Maintain a comprehensive repository of all influencer campaigns, deliverables, and performance data.
• Provide regular reports on campaign performance, insights, and areas for improvement.
• Track weekly targets and support the team in achieving measurable results.

4. Industry Trends & Internal Collaboration

• Stay updated on digital media trends, tools, and best practices in influencer marketing.
• Collaborate with internal teams (content, creative, brand, etc.) to ensure seamless execution of campaigns.

What Are We Looking For?

• 2-3 years in influencer marketing, with an agency background.
• Proven ability to handle a diverse mix of influencers (A, B, Micro, Nano) across platforms.
• Strong negotiation skills to maximize ROI within allocated budgets.
• Balanced skill set of creativity, analytical thinking, perseverance, and problem-solving.
• Excellent written and verbal communication skills.
• Proficiency in Word, Excel (moderate to advanced), and PowerPoint is mandatory.
• Strong ownership mindset and adaptability in managing uncertainty.
• Keen eye for identifying and nurturing potential digital creators.
• Understanding of influencer marketing nuances on platforms like YouTube and Instagram.
• Collaborative mindset with the ability to work across diverse teams and projects.
• Bachelor's degree or postgraduate degree in marketing or equivalent relevant work experience.

Perks

• Hands-on experience and mentorship from industry professionals.
• Opportunity to contribute to real projects and see your work come to life.
• Working in an environment where you can carve your own niche.

Share your resume, portfolio, or any other shareable marketing collateral at somya.garg@talkandtarget.com and cc vaishali.aggarwal@talkandtarget.com

At Talk & Target, we celebrate diversity and are committed to creating an inclusive and joyful environment for all employees. Join us and be a part of a team that is passionate about making a difference in the world of marketing!