Influencer Marketing Executive

Company Description:-

Sesa Care Private Limited is a leading Indian manufacturer and exporter of ayurvedic hair care products. Combining the 5000-year-old science of Ayurveda with modern manufacturing practices, we offer authentic and affordable Ayurvedic hair care products worldwide. As pioneers in the anti-hairfall category, Sesa has a strong brand recall and distribution network within India and exports to over 20 countries. Sesa Care is a professionally run organization aspiring to be the fastest growing and most profitable mid-size FMCG company in India with a recent development of Dabur acquiring the 51% stakes of the organisation.

Role Description:-

This is a full-time, on-site role for an Influencer & Retention Marketing Executive located in Thane. The specialist will be responsible for developing and implementing influencer & retention marketing strategies, managing Youtube campaigns, maintaining public relations, and supporting sales initiatives. Daily tasks include identifying and collaborating with influencers, creating engaging content, analyzing campaign performance, and building strong relationships with stakeholders.

Influencer Marketing:

• Scouting influencers (paid, barter) & Closing agreements once commercials after taking necessary approvals

• Understanding influencer's niche and creating first draft of script and Reviewing influencer video drafts

• Coordinating product dispatch with internal teams and influencer

• Preparing various reports as per requirement

• Sharing ideas on snippets / ads creation

• Coordinating with Finance team for advance payments and final payments for timely release of payments

Retention Marketing:

• Creating WhatsApp Marketing/Utility Templates and once approved internally, submitting it for approval on Meta

• Creating broadcast ideas basis occasions, seasonal requirements, restocking timelines, regional festivals) further that can be used for Meta ads as well

• Data set creation and refinement for the campaigns

Qualifications:-

• Influencer Marketing and Social Media Marketing skills (especifically with Youtube Influencers)
• Sales support and collaboration skills
• Excellent written and verbal communication skills
• Ability to work on-site in Thane
• Bachelor's degree in Marketing, Communication, Public Relations, or related field
• Experience in the FMCG or beauty industry is a plus