Skill required:
Delivery - Digital Analytics
Designation:
I&F Decision Sci Practitioner Sr Analyst
Qualifications:
Any Graduation
Years of Experience:
5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We’re the global managed services arm of Accenture Interactive. We sit in the Operations business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients’ business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focused on operating marketing models that help businesses transform and excel in the new world – with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. As part of the Digital Marketing Analytics & Insights team, you will turn digital performance data into actionable insights to support marketing strategy, campaign optimization, tagging governance, and overall digital experience improvement. You will work closely with cross-functional teams to ensure high-quality data, build performance dashboards, and deliver clear analytics outputs across acquisition, conversion, and retention journeys. You will help identify tagging gaps, troubleshoot data issues, and strengthen reporting frameworks across markets. You will also support continuous improvement by standardizing measurement approaches, enhancing reporting processes, and contributing to automation/efficiency initiatives across analytics operations.
What are we looking for?
- 3–5 years of experience in digital analytics, performance reporting, or marketing analytics
- Hands-on working knowledge of Adobe Analytics / GA4 (events, parameters, explorations, funnel analysis)
- Strong proficiency in Power BI for dashboarding and reporting
- Working knowledge of SQL for data extraction and manipulation
- Basic understanding of tagging concepts, UTMs, tracking setup, and debugging
- Strong analytical mindset with experience handling large datasets
- Ability to build dashboards, recurring reports, and performance summaries
- Strong communication and interpersonal skills with the ability to work with senior stakeholders
- High attention to detail and strong data QA discipline
- Ability to work in fast-paced, multi-market environments with tight timelines
- Certifications in Power BI / Tableau / Looker Studio and SQL
- Exposure to SEO, media, CRM, or marketplace analytics
- Experience with CRO tools like Hotjar, Contentsquare, or session replay platforms
- Knowledge of QA practices, version control, and documentation standards
- Experience working with global teams and English-speaking stakeholders
- Understanding of marketing technology ecosystems (GTM, CMPs, CRM platforms)
- Exposure to consumer journey analysis or funnel performance measurement
- Strong interpersonal skills with the ability to communicate with senior and other levels of staff in all departments Roles and Responsibilities:
- Support end-to-end analytics delivery: data extraction, validation, processing, and report building
- Perform tagging and tracking checks, identify data issues, and escalate inconsistencies to specialists/managers
- Build regular dashboards and performance reports using GA4, Power BI, or similar tools
- Analyze channel-level and campaign-level performance trends across the acquisition - conversion – retention funnel
- Assist in identifying optimization opportunities based on digital performance insights
- Maintain documentation, taxonomy sheets, parameter lists, and measurement governance standards
- Conduct regular QA checks to ensure accuracy of events, parameters, and digital KPIs
- Support multi-market analytics tasks by preparing datasets and updating reporting frameworks
- Contribute to ad-hoc analysis requests with clean, accurate, and well-structured data
- Stay updated on changes to analytics tools (GA4 releases, platform updates, tagging guidelines)
- Assist in synthesizing findings into simple charts, summaries, and initial insight narratives
- Collaborate with cross-functional teams (media, creative, CRM) to support measurement and reporting workflows, Any Graduation
