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StarClinch
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Human Resources Executive

Human Resources Executive

StarClinch

4 years

0 Lacs

new delhi delhi india

Posted:11 hours ago| Platform:

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Skills Required

marketing automation ai communication segmentation content analytics design drive engagement power data test retargeting compliance regulations messaging mailchimp copywriting crm html integration

Work Mode

On-site

Job Type

Full Time

Job Description

Position:

Location:

Experience:

Department:

Working Days:

Timings:

Email & WhatsApp Marketing Executive

Key Responsibilities

Plan, execute, and optimize
email and WhatsApp marketing campaigns
for both B2C (clients) and B2B (artists) segments.
Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale.
Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows.
Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn.
Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI).
Collaborate with design, product, and business teams to align messaging with ongoing initiatives.
Track KPIs and prepare weekly performance dashboards with actionable insights.

Requirements

What We’re Looking For

2–4 years of experience in email and/or WhatsApp marketing roles.
Proficiency in marketing platforms like
Mailchimp, Sendinblue, Mailmodo, WebEngage
, or similar.
Awareness or prior use of
AI tools
for copywriting, audience segmentation, or campaign optimization.
Strong copywriting and communication skills.
Comfort with tools like Google Analytics, CRM systems, and basic HTML (for email formatting).
A test-and-learn mindset: eager to experiment, iterate, and scale what works.

Bonus Points

Previous experience in a startup or creative/entertainment company.
Familiarity with artist or client lifecycle journeys.
Experience with SMS marketing or browser push notifications.

Benefits

Growth Path:

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