Head of Student Admissions

Position:

Location:

Department:

Reporting to:

Type:

Salary:

Key Responsibilities:

Strategic Leadership & Planning

• Design and implement the annual admissions strategy across UG and PG programs.
• Set enrollment targets and lead planning efforts to achieve them.
• Identify growth opportunities in markets, channels, and partnerships.

Sales Management & Conversion

• Drive qualified lead to application and application-to-enrollment conversion through structured sales processes.
• Personally oversee key lead segments and monitor team-level sales performance.
• Ensure high-quality and consistent counselling practices across the team.

Counselling & Telecalling Operations

• Lead a team of 

  admissions counsellors and tele-calling executives

   responsible for engaging and converting thousands of leads.
• Set performance metrics for counsellors and callers, and manage daily/weekly reviews.
• Ensure quality control, training, and scripting consistency across all outbound and inbound communications.

CRM & Funnel Optimization

• Oversee the use of CRM systems (Meritto) for lead management, automation, and reporting.
• Use filters and data analysis to provide teams with bespoke and targeted lead segments to enhance conversion. 
• Define lead qualification frameworks and implement structured follow-up mechanisms.
• Use CRM analytics to identify drop-offs, improve follow-ups, and optimize conversions.

Data-Driven Strategy

• Track and analyse key metrics across the admissions funnel—lead quality, counsellor productivity, call-to-conversion ratios, etc.
• Run weekly dashboards and executive-level reporting.

Team Management & Development

• Recruit, train, and mentor a high-performing admissions team.
• Implement ongoing training programs on counselling, product knowledge, and CRM utilisation.
• Create a culture of accountability, urgency, and excellence.

Collaboration & Coordination

• Align with marketing, academic, and outreach teams to ensure messaging consistency and seamless candidate experience.
• Coordinate with third-party consultants, agencies, and school networks where applicable.

Candidate Profile:

Specification

Requirement

Education

Graduate/Postgraduate in Business Administration, Marketing, or related field (Essential)

Experience

• Minimum 8–10 years in admissions, education sales, or B2C consultative sales (Essential)
• Experience in managing counselling teams and medium to large-scale tele-calling operations(Essential)
• Proven success in driving student enrollment in higher education institutions (Essential)
• Hands-on experience with CRM systems. (Essential)
• Strong analytical and data interpretation skills (Essential)
• High energy, goal-oriented mindset with excellent communication and leadership abilities (Essential)