Head of Marketing

We are seeking a highly experienced and strategic Senior Digital Marketing Leader to take full ownership of our digital marketing initiatives, drive lead generation, and manage a high-performing team. This role requires a data-driven growth marketer who can execute end-to-end campaigns across SEO, paid media, email marketing, and other digital channels while aligning closely with the sales and leadership teams.

Roles & Responsibilities:

• Understand the business, products and services, the users/customers of the business.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead a team of Marketing Specialists and develop strategies and tactics to get the word out about our company brands/service and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Analyze customer insights, consumer trends, market analysis, and marketing best practices, and accordingly adjust email and advertising campaigns to build successful strategies
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Drive and execute marketing validation tests and target group validation test through a variety of marketing channels.
• Identify effectiveness and impact of marketing initiatives and campaigns with tracking and analysis, optimize accordingly and assess against goals

Desired Candidate Profile

• Bachelors degree in marketing, business, or related field
• At least 7-10 years of experience in marketing, branding, developing marketing campaigns, or related roles out of which 2-4 years should be as a leader managing digital marketing team & contribution in lead generation.
• Experience working with International/Western brands and audiences will be preferred.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
• Desire to learn new skills and adapt to a fast-changing environment.
• Extensive knowledge of website analytics tools (e.g., Google Analytics, Search Console, WebTrends).
• Extensive knowledge in marketing tools such as Hubspot, Zoho
• Proficiency with online marketing and social media strategy
• Extensive experience in organic search optimization and SEO planning.
• Metrics-driven marketing mind with eye for creativity
• A sense of aesthetics and a love for great copy and witty communication.
• Up to date with the latest trends and best practices in online marketing and measurement

If you’re a proactive digital marketing leader looking to drive real business results and grow an exceptional team—apply now!

Job Type: Full-time

Pay: ₹100,000.00 - ₹150,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your current CTC ?
• Please share your experience in generating leads through digital marketing for an Software development/ IT company.

Experience:

• Digital marketing: 7 years (Required)

Work Location: In person