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Posted:3 days ago| Platform: Indeed logo

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Job Type

Full Time

Job Description

We are seeking a highly experienced and strategic Senior Digital Marketing Leader to take full ownership of our digital marketing initiatives, drive lead generation, and manage a high-performing team. This role requires a data-driven growth marketer who can execute end-to-end campaigns across SEO, paid media, email marketing, and other digital channels while aligning closely with the sales and leadership teams.

Roles & Responsibilities:

  • Understand the business, products and services, the users/customers of the business.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead a team of Marketing Specialists and develop strategies and tactics to get the word out about our company brands/service and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices, and accordingly adjust email and advertising campaigns to build successful strategies
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
  • Drive and execute marketing validation tests and target group validation test through a variety of marketing channels.
  • Identify effectiveness and impact of marketing initiatives and campaigns with tracking and analysis, optimize accordingly and assess against goals

Desired Candidate Profile

  • Bachelors degree in marketing, business, or related field
  • At least 7-10 years of experience in marketing, branding, developing marketing campaigns, or related roles out of which 2-4 years should be as a leader managing digital marketing team & contribution in lead generation.
  • Experience working with International/Western brands and audiences will be preferred.
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
  • Desire to learn new skills and adapt to a fast-changing environment.
  • Extensive knowledge of website analytics tools (e.g., Google Analytics, Search Console, WebTrends).
  • Extensive knowledge in marketing tools such as Hubspot, Zoho
  • Proficiency with online marketing and social media strategy
  • Extensive experience in organic search optimization and SEO planning.
  • Metrics-driven marketing mind with eye for creativity
  • A sense of aesthetics and a love for great copy and witty communication.
  • Up to date with the latest trends and best practices in online marketing and measurement

If you’re a proactive digital marketing leader looking to drive real business results and grow an exceptional team—apply now!

Job Type: Full-time

Pay: ₹100,000.00 - ₹150,000.00 per month

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Performance bonus

Ability to commute/relocate:

  • Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • What is your current CTC ?
  • Please share your experience in generating leads through digital marketing for an Software development/ IT company.

Experience:

  • Digital marketing: 7 years (Required)

Work Location: In person

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