Head of Marketing

About Athena:

Athena is India’s largest and most trusted premium study-abroad institution, with students across 28+ countries and alumni at Harvard, Stanford, MIT, Cambridge, and beyond. Founded by two Princeton grads, we’re not just preparing students for college—we’re helping them build lives of purpose, character, and global impact.

If you’re hungry to scale an already iconic brand and shape the future of global education, read on.

The Role: Head of Marketing

We’re looking for a rare blend of creative strategist, brand storyteller, operational leader, and data-savvy marketer. You’ll own the end-to-end marketing strategy, scale our brand, lead a growing team, and drive measurable growth. You’ll work directly with the founders and operate across functions—from content to performance, design to product.

This is not just a leadership role. It’s a builder role. A driver role. A “roll up your sleeves and make things happen” role.

What You’ll Do:

1. Own & Scale the Brand

• Craft and evolve Athena’s brand strategy, positioning us as a global thought leader in education and life coaching.
• Shape our voice, visuals, and narrative across every touchpoint—from our website to our video series.
• Grow a luxury-tier brand from medium to global scale.

2. Lead a High-Impact Team

• Build, inspire, and manage a multidisciplinary marketing team.
• Drive execution excellence with urgency and clarity.
• Create a culture of creativity, accountability, and mutual respect.

3. Drive Growth Through Data & Insight

• Lead with insight: translate data into strategy and storytelling into action.
• Use marketing analytics (SEO, engagement, conversion) to continuously optimize decisions.
• Balance gut feel and data like a true full-brain operator.

4. Guide Content & Campaigns

• Direct strategic content creation across channels—social, digital, thought leadership, and video.
• Push the creative envelope while staying on-brand and goal-driven.
• Lead content execution with guidance, frameworks, and ideation.

5. Operate Across Teams in Ambiguity

• Thrive in a fast-moving, cross-functional environment.
• Build processes where needed—but don’t wait for them to start doing.
• Collaborate with product, partnerships, operations, and founders to keep things moving.

What You Bring:

• 5+ years of marketing, branding, or creative leadership experience, ideally with

  luxury, premium, or education brands.

• Proven ability to scale brands from strong to iconic.
• Strategic thinker with creative firepower and operational precision.
• Comfortable with confrontation when needed—always with respect and clarity.
• Fluent in both storytelling and spreadsheets. You can pivot between campaign ideas and conversion metrics.
• Startup DNA: bias for action, love for ownership, and high tolerance for ambiguity.

Bonus Points If You...

• Have experience working with founders or at high-growth startups
• Know what it takes to build an aspirational, mission-driven brand
• Have global exposure in brand or audience strategy