Head of Digital Marketing

Digital Marketing Head – Global Lead Generation

Location:

Experience:

About the Role

Digital Marketing Head

strategic growth marketer

If you’re passionate about scaling digital revenue globally and turning data into growth — this is your opportunity.

Key Responsibilities

1.Lead Generation & Performance Marketing

• Own global lead generation across 

  Google Ads, Meta, LinkedIn, SEO, YouTube, and affiliate channels

  .
• Optimize campaigns for 

  CPL, CPA, and ROI

   across geographies.
• Build and manage full-funnel strategies for inbound and paid lead acquisition.
• Drive qualified traffic and online sales conversions for ORM services.

2.Marketing Automation (Zoho)

• Implement and manage 

  Zoho Marketing Automation, Zoho CRM, Zoho Campaigns, and Zoho Analytics

  .
• Build 

  automated lead nurturing journeys

   (drip campaigns, scoring, segmentation, and retargeting).
• Integrate campaign data to measure 

  MQL→SQL→Customer

   conversion.

3.Brand & Content Strategy

• Strengthen the company’s 

  digital brand presence

   through ORM-centric storytelling, PR, and thought leadership.
• Oversee content creation — blogs, case studies, testimonials, videos, and webinars.
  

4.Analytics & ROI Accountability

• Develop dashboards to track 

  lead quality, conversion rates, and ROI per channel

  .
• Present 

  monthly performance reports and ROI summaries

   to management.
• Ensure clear attribution between marketing spend and revenue contribution.

5.Leadership & Collaboration

• Lead and mentor a team of digital marketing professionals.
• Collaborate with 

  Sales, Tech, and Operations

   for end-to-end lead lifecycle management.
• Manage and evaluate performance of agencies and digital vendors.

Requirements

• 8–12 years of experience in digital marketing; 4+ years in a leadership role.
• Proven success in 

  ROI-based global lead generation

   and 

  online B2B sales

  .
• Expertise in 

  Zoho marketing suite

   (CRM, Campaigns, Automation, Analytics).
• Strong analytical mindset with performance KPIs and revenue alignment.
• Excellent communication, team management, and stakeholder coordination skills.

Preferred Qualifications

• MBA / PGDM in Marketing or related field
• Certifications in Google Ads, Meta Ads, or Marketing Automation
• Prior experience in 

  Online Reputation Management (ORM)

  , digital services, or SaaS preferred

KPIs

• Monthly MQLs & SQLs generated
• ROI and Cost per Acquisition (CPA) by channel
• Marketing contribution to revenue
• Automation engagement rates (open, click, nurture conversion)
• Regional growth across English-speaking markets

Why Join Us

• Global exposure across major English-speaking economies
• ROI-driven marketing environment with measurable impact
• Opportunity to scale a high-demand digital service vertical
• Ownership, creativity, and autonomy in decision-making