Head of Digital Marketing

Job Title

Location

Reporting To

Supporting

Employment Type

Job Summary:

The Digital Marketing Head will be responsible for driving the digital growth strategy and marketing performance across a group of affiliated companies:

• bioQuad and Bio-Rep

  (health supplements, D2C ecommerce – US, EU, UAE)

• HMRDO

  (health education and research – US)

• Fête Events

  (event design and management – UAE)

• Reve Rentals

  (furniture rental – UAE)

• Pixel Digital Systems

  (managed print services – UAE)

This is a senior, shared role with full accountability for performance marketing, SEO, email, CRO, and campaign strategy across these diverse brands. The candidate will coordinate with in-house teams and external vendors to drive measurable outcomes.

Key Responsibilities:

1. Team Oversight

• Supervise the daily output, deadlines, and quality of all digital support staff (Graphic Designers and Performance Marketing Executives) across business units, with responsibilities expanding as additional team members are onboarded
• Ensure alignment across brand-specific teams and maintain accountability for delivery and performance standards

2. Paid Media Management

• Plan and execute campaigns across Meta Ads, Google Ads, and YouTube
• Optimize budgets based on ROI/ROAS, audience performance, and funnel analytics
• Track campaign performance across regional websites (US, EU, UAE)

3. SEO & Organic Growth

• Oversee on-page, off-page, and technical SEO
• Identify ranking opportunities and build backlinks in relevant industry domains
• Track organic growth KPIs and coordinate with content support as needed

4. Conversion Rate Optimization (CRO)

• Analyze funnel drop-offs, A/B test landing pages and ad creatives
• Coordinate with design team to improve product page design and user flow
• Optimize mobile experience, page load speed, and CTAs

5. Email & Social Campaign Oversight

• Manage email automations (welcome, educational, promotional flows)
• Review organic social strategy and performance
• Ensure alignment of campaigns across ads, emails, and landing pages

6. Multi-Brand Oversight

• Lead digital strategy, campaign execution coordination, and performance reporting for affiliated brands: bioQuad, Bio-Rep (Boneo Canine), HMRDO, Fête Events, Reve Rentals, and Pixel Digital Systems
• Align digital efforts across brands by working closely with local teams, internal designers, and performance marketers assigned to each brand

7. Reporting & Coordination

• Deliver weekly and monthly KPIs to CEO
• Coordinate daily tasks with Gurgaon-based team
• Maintain campaign documentation, briefs, and test results logs

8. Strategic Planning & Growth Initiatives

• Contribute to quarterly planning and goal-setting across brands.
• Recommend new digital channels, campaign ideas, and testing opportunities to drive performance.
• Collaborate with the CEO and brand stakeholders on long-term digital strategy.

Key Skills & Competencies:

• Expertise in Google Ads, Meta Ads, GA4, Shopify, SEO, and Tag Manager
• Proven ability to build ROI-positive campaigns with lean budgets
• Strong grasp of funnel metrics, A/B testing, and growth loops
• Team coordination, especially in fast-moving environments
• Excellent English reporting, written, and spoken communication
• Ability to adapt digital strategy and tone to multiple industries and audience types

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus)
• Minimum 10 years hands-on experience in digital marketing or ecommerce (health-related digital marketing is a plus)
• Experience managing international campaigns and overseeing creatives/content teams

Work Schedule:

• Working Days

  :
• Weekly Off: Sunday
• 2nd & 4th Saturday: Off
• Other Saturdays: Working

• Work Timings

  : 10:30 AM to 7:30 PM IST

Salary & Emoluments:

Final package depends on strategic experience, proven campaign performance, and ability to lead digital operations independently.