Head of Creative & Marketing Communication (MARCOM)

Position Overview

We are seeking a visionary Head of Creative & Marketing Communication to lead our brand, creative, and communication strategy. This role combines creative direction, brand stewardship, and integrated marketing communications to build a strong, consistent, and differentiated brand presence across all channels. The ideal candidate is both strategic and execution-focused, with expertise in brand-building, communication, and campaign management. 

Key Responsibilities

1. Brand & Creative Leadership

● Redefine, own, and reinforce the brand strategy, positioning, and visual identity. 

● Lead development of compelling creative concepts and campaigns across print, outdoor, events, and experiential platforms. 

● Ensure brand consistency in messaging, tone, and design across all internal and external communication touchpoints. 

● Translate business objectives into storytelling, campaigns, and creative assets. 

2. Marketing Communications & Collateral Development

● Oversee design and development of marketing collateral, including brochures, presentations, case studies, videos, and branded merchandise. 

● Build and execute ATL & BTL campaigns to strengthen brand awareness and lead generation.

● Manage PR strategy — media engagement, press releases, interviews, and thought-leadership content.

● Drive corporate communications and leadership messaging for stakeholders, investors, and partners.

● Ensure event branding and participation in trade shows, conferences, and exhibitions are impactful and aligned with the brand.

3. Advertising Strategy & Planning

● Define the overall advertising vision and roadmap aligned with business and brand objectives.

● Develop and oversee integrated ATL & BTL advertising campaigns (print, TV, OOH, radio, digital, experiential).

● Partner with leadership and marketing teams to translate business goals into impactful advertising narratives.

● Conduct competitor benchmarking and market trend analysis to ensure campaigns are differentiated and relevant. 

4. Creative & Campaign Development

● Lead concept creation and oversee the execution of high-quality advertising creatives. 

● Work closely with creative teams and external agencies to deliver compelling campaigns on time and within budget. 

● Maintain brand consistency and messaging across all advertising formats. 

● Innovate in storytelling, positioning, and creative execution to engage target audiences. 

5. Media Planning & Buying

● Design and implement effective media strategy across ATL & BTL channels. 

● Negotiate with media houses, vendors, and agencies to maximize ROI. 

● Evaluate media performance and optimize spend for efficiency and impact. 

6. Execution & Performance Management

● Ensure flawless execution of campaigns across all platforms. 

● Establish clear KPIs (reach, engagement, brand recall, conversion impact) and track campaign performance.

● Regularly report results, insights, and learnings to the leadership team. 

7. Team & Stakeholder Management

● Lead and mentor a multidisciplinary team of designers, content creators, and PR/communications professionals.

● Collaborate closely with business heads, founders, and sales teams to align brand and communication with business objectives. 

● Manage and evaluate external agencies (creative, PR, event, media) for high-quality output. 

Key Skills & Competencies

● Strong expertise in brand-building, creative direction, and marketing communications. 

● Experience in ATL & BTL marketing campaigns, PR management, and event branding. 

● Exceptional ability to translate business vision into brand narratives. 

● Strong design sensibility with ability to guide and critique creative outputs. 

● Excellent leadership, communication, and cross-functional collaboration skills. 

● Proven ability to deliver measurable brand impact through campaigns and communications.

Qualifications & Experience

● 10+ years of experience in Marketing/MarCom roles with at least 5 years in leadership positions.

brand, creative, ATL/BTL campaigns, PR, and communications

● Experience in B2B/B2C sectors (interiors, real estate, design, lifestyle, or consumer brands preferred). 

● MBA/PG in Marketing, Communications, or related field.

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