Head of Content

This role is for one of the Weekday's client

Head of Content

10-15 years of experience

Requirements

Key Responsibilities

Content Strategy & Vision

• Define and own the overall content strategy aligned with business, brand, and GTM objectives.
• Build a long-term content roadmap covering brand, product, demand generation, thought leadership, and employer branding.
• Ensure consistent brand voice, tone, and messaging across all content formats and channels.
  

Leadership & Team Management

• Lead, mentor, and scale a multidisciplinary content team including writers, editors, content marketers, and freelancers/agencies.
• Set clear goals, KPIs, and performance benchmarks for the content function.
• Foster a culture of creativity, experimentation, and high-quality execution.
  

Content Execution & Governance

• Oversee creation of high-impact content such as blogs, whitepapers, case studies, videos, social media, website copy, email campaigns, and sales collateral.
• Establish strong editorial processes, content guidelines, and quality standards.
• Ensure content is optimized for SEO, distribution, and performance without compromising on storytelling.
  

Cross-Functional Collaboration

• Partner closely with marketing, product, sales, design, and leadership teams to support launches, campaigns, and revenue goals.
• Translate complex ideas into compelling narratives for different audiences, including customers, partners, and internal stakeholders.
• Support sales enablement with relevant, persuasive content.
  

Performance & Analytics

• Define and track content success metrics including engagement, traffic, conversions, and pipeline influence.
• Use data and insights to continuously refine content strategy and improve ROI.
• Stay updated on content trends, platforms, formats, and best practices.
  

Key Skills & Experience

• 10-15 years of experience in content, editorial, or content marketing roles, with at least 4-5 years in a leadership position.
• Proven ability to build and execute content strategies at scale.
• Strong people management and stakeholder management skills.
• Excellent command over written communication, storytelling, and editorial judgment.
• Experience working with SEO, content analytics, and performance-driven content.
• Ability to balance creativity with structure, speed, and business outcomes.
• Prior experience in B2B, tech, startups, or high-growth environments is a strong plus.
  

What Success Looks Like

• A clear, differentiated content voice for the brand.
• High-performing content that drives awareness, engagement, and revenue impact.
• A motivated, high-output content team aligned with business priorities