Head of Content

owning the creative voice

• Key Responsibilities

• Content Strategy & Vision

• Define and lead the overall content vision for each retainer brand, including tone of voice, content pillars, formats, and monthly themes.
• Partner with strategy and account teams to translate brand briefs into clear, actionable creative directions.
• Shape platform-native content that reflects cultural insights, digital tone, and evolving audience behavior.

• Creative Ideation & Execution

• Lead day-to-day ideation across static posts, video content, copy-led formats, and mixed-media assets.
• Oversee scripting, writing, and social-first storytelling to ensure all content ladders up to the brand’s creative identity.
• Identify trends, topical opportunities, cultural moments, and platform innovations to create agile content.

• Leadership & Collaboration

• Mentor, guide, and upskill a team of writers, content creators, and junior content leads.
• Collaborate with production teams to ensure shoots and fast-turnaround content reflect the intended creative quality.
• Work closely with design, strategy, and social teams to maintain cohesive execution across brand touchpoints.

• Quality Control & Delivery

• Own the content calendar and ensure all output is timely, consistent, and aligned with brand guidelines.
• Maintain strict quality control across all creative assets before delivery or publication.
• Present creative ideas to clients with strong storytelling, logic, and strategic backing.

• Performance & Continuous Improvement

• Review content performance in collaboration with strategy teams to refine formats, approaches, and storytelling styles.
• Stay updated on platform trends, creator culture, internet language, and new social behaviours to keep content relevant and high-performing.

• Experience & Expertise

• 7–10+ years of experience in social-first content creation, preferably within a digital or creative agency.
• A strong portfolio showcasing platform-native content across Reels, Shorts, carousels, meme formats, and editorial-style storytelling.

• Skills & Qualities

• Strong writing ability with a sharp understanding of hooks, pacing, narrative flow, and visual thinking.
• Confident leader who can manage multiple brands and teams without compromising quality.
• Deep understanding of social culture, internet humour, creator language, and emerging digital behaviors.
• Calm, structured, and solution-oriented, able to handle fast cycles, shifting priorities, and urgent turnarounds.
• Excellent client-facing skills with the ability to defend and articulate creative decisions with clarity and confidence.

Employment Type : Full Time (Work From Office)

Location: Andheri East